Princess Cruises

Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

Princess Cruises’ Stanley McClurkin-Birge on RSS
August 29, 2007

In the struggle to access the ever-illusive e-mail inbox, Princess Cruises has implemented a solution to simplify its communication with a key target audience: travel agents. The Seattle-based cruise company recently began using Alterian’s personalized online marketing application and RSS feed solution, Dynamic Messenger, to provide travel agents with up-to-the-moment travel guides. By logging on to the Princess Web site, agents can access real-time RSS feeds containing travel information and updates on sales and specials based on their personal profiles without opening an e-mail. Here, Stanley McClurkin-Birge, Princess’ director of direct marketing, talks about how RSS is improving its online tracking, increasing agents’ access to

Nuts & Bolts: 5-Minute Interview
August 1, 2007

In the struggle to access the ever-illusive e-mail inbox, Princess Cruises has implemented a solution to simplify its communication with a key target audience: travel agents. The Seattle-based cruise company recently began using Alterian’s personalized online marketing application and RSS feed solution, Dynamic Messenger, to provide travel agents with up-to-the-moment travel guides. By logging on to the Princess Web site, agents can access real-time RSS feeds containing travel information and updates on sales and specials based on their personal profiles without opening an e-mail. Here, Stanley McClurkin-Birge, Princess’ director of direct marketing, talks about how RSS is improving its online tracking, increasing agents’ access to