Prevention

Prevent Up to 30% of Chargebacks this Holiday Season in 4 Easy Steps
December 4, 2014

With an increase in sales during the holidays comes an unfortunate consequence — an increase in chargebacks. Merchants can expect to see upwards of a 50 percent increase in chargebacks from the busy holiday shopping season. The good news is that you don't have to accept these losses. Sign up to receive the Chargeback Prevention Tool Kit from Verifi and learn how you can save money!

Hook, Line and Sinker
October 1, 2013

Just because it's short doesn't mean writing effective teaser copy is easy. Creating teaser copy is part science, as well as part art. Good teasers make the difference between success and failure for emails, direct mail, even Twitter and blog posts. Long before I wrote outer envelope teasers for direct mail, I was an avid fan of those tantalizing blurbs on magazine covers like Glamour and <Seventeen, as well as my mother's Good Housekeeping and Ladies' Home Journal.I still love analyzing the words magazine editors so carefully choose for their front covers in an effort to entice me to buy and read their magazines.

Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

Secrets of the decade's most successful controls.
June 1, 2005

By Hallie Mummert While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it from generating long-term controls—it quickly fatigues. Telemarketing

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Blockbuster Direct Mail
April 1, 2005

By Hallie Mummert Secrets of the decade's most successful controls. While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it

ORBIS Sets Its Sights High (1,281 words)
October 1, 1998

A child born with cataracts sees the world and his parents as shadows. Due to glaucoma, this young mother could barely see her baby girl. A 90-minute operation could cure this young girl. SightFlight—it's their only hope of ever seeing again. You can make blind eyes see. Without the benefit of a globally recognized name like the Red Cross or even an obvious cause like the Society for Prevention of Cruelty to Animals, ORBIS—an organization dedicated to fighting blindness worldwide—knew it had a tough task ahead when it set its sights on mailing to solicit donations in the United States. In