Positive Promotions

Firefighters
September 1, 2003

By Lisa Yorgey Lester This month marks the second anniversary of the terrorist attacks on the World Trade Center and the Pentagon. In the post-Sept. 11 era, the firefighting profession has become synonymous with heroism. But, while our perception of firefighters may have changed, their needs and the services they provide have not. More than a million firefighters from 30,000 municipal or local fire departments protected the United States in 2001, according to the National Fire Protection Association (NFPA). Nearly three-quarters (784,700) of these firefighters were volunteers. Demographics point to a decidedly male market that can be broken into two groups: paid and