Pizza Hut

Throwback Thursday Email: Pizza Hut
July 7, 2016 at 8:00 am

To appeal to tech-savvy (and possibly hungry) customers, it’s smart to make a big deal out of your latest and greatest changes, as this

Why Won’t Millennials Call Me?
May 21, 2015

Maybe it all started with AOL Instant Messenger when they were teens. They created acronyms like PIR (parent in room), 9 or PAW (for parents are watching), and other secret shortcuts to secure their privacy. This new technology changed the way they communicated, disrupting the late 1950s teen telephone culture celebrated in the famous "Bye Bye Birdie" number, "Telephone Hour," that spread the word about Hugo and Kim getting pinned. And of course, cultural norms have changed since the "Telephone Hour" participants asked, "Did he pin the pin on? Or was he too shy?"

USPS to Regulate Air Space for Package Delivery Drones?
May 8, 2014

In the not-too-distant future, the United States' lower airspace will be abuzz with all manner of pilotless delivery UAVs, Unmanned Aerial Vehicles, commonly called drones. Amazon was the first to announce it, then Walmart, Domino's, and now it's no longer a news story, so we don't hear about the others rushing to join or beat them. Congress has asked the FAA to write regulations to embrace them. Issues of type, size, weight-carrying capability, landing zones, safety, personal privacy and liability all need to be thought out and agreed and enacted. How about the rights of public entities, including law

USPS Among Top 10 Holiday Ads of 2012
December 27, 2012

Some of the most beleaguered brands in the country shined this holiday season. Ads from brands such as Sears, jcpenney and USPS managed to win over consumers this year with a blend of detailed product information and humor, ranking on Ace Metrix' top holiday ads list. Craftsman, which is owned by Sears, was ranked the best ad of the holiday season—a huge win for the beleaguered chain. The winning ad, "Max Access Locking Wrench," was heavy on product information, resembling a direct-response ad. jcpenney, meanwhile, continues to reap the benefits of its association with Ellen DeGeneres. The spot, a humorous

Lawsuits Underscore the Risks of Text Marketing
September 4, 2012

New mobile technology has more consumers filing class action lawsuits regarding texts. The Telephone Consumer Protection Act—a law passed in 1991 to curb abusive telemarketing practices—originally did not cover mobile marketing via text message. That’s because it didn’t exist. However, consumers have recently filed hundreds of class action lawsuits under the law citing unwanted texts and violation of privacy—and many consumers are getting large payouts in settlements, says David Almeida, a partner in the Chicago office of Sedgwick LLP, an international trial and litigation law firm. The TCPA was judicially expanded in 2009 to include texts

'Social Wednesdays' and How Small Restaurants Maximize Fan Value
August 30, 2012

Upstart restaurant brands like Toppers Pizza and Lenny’s Sub Shops have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media. Executives at both brands said they concentrate less on the total number of “likes” they earn on Facebook compared with much larger chains than they do at their likes per store. Though the number of restaurants in their systems do not approach the same league as the competition, often their stable of Facebook

7 Secrets to a Successful Direct Mail Campaign
June 26, 2012

Direct mail is one of the most overlooked yet one of the most effective and inexpensive ways to dramatically increase the leads to your business. ... Direct mail and direct marketing are trackable, inexpensive and the results are easily measurable. No matter what your business is, lead generation is vital. Direct mail is a great way to have a predictable number of leads coming into your pipeline each and every week or month for a low cost. Below are the seven keys that I have noticed from my own real estate business and from studying direct marketing

E-commerce Link: Rise Above the Fray
August 1, 2006

Companies today are faced with the daunting task of standing out in crowded customer e-mail inboxes increasingly stuffed with spam, commercial opt-in, business and personal messages. The sad reality is that more than half of the 2.4 billion e-mail messages online marketers send out go unread. To win the coveted click, one thing is certain: Online marketers must send e-mail marketing messages that are more relevant and timely. Only then will they increase conversions. While marketers wring their hands over how to solve the problem, many are missing out on an obvious e-mail strategy; one that is fairly simple to implement and far more likely

The Inevitable World War With China
September 20, 2005

The 800-pound gorilla no one talks about Sept. 20, 2005, Vol. 1, Issue #32 IN THE NEWS BEIJING--Visiting the Chinese capital for the first time since 1996 is a startling experience. Nothing you've read can prepare you for the overwhelming physical reality of China's explosive growth, its leap from the bicycle age to the age of Audis, cell phones, and a middle-class passion for fashion. Wander through Beijing's glitziest malls and watch crowds of young Chinese chatting on cell phones, roaming in and out of Nine West, Mr. Klein, Givenchy, Rolex watch stores, Starbucks, Pizza Hut, or the local Cineplex, and you realize

Direct Mail Strategy: A Plethora of Postcards
May 1, 2004

The format appears more popular than ever, so be sure yours stands out in the mail. After years of being ignored as an effective direct mail format, the postcard finally is center stage. Marketers send postcards touting everything from pizzas to office equipment. It’s also the format of choice for generating retail, Web and trade show traffic. While postcards once were thought too small to tell the whole story—not compelling enough to grab the reader’s attention and loaded with creative limitations—today, on any given day, my mailbox holds two, three or more. In fact, recently I found a stack of seven postcards nestled