Pitney Bowes

Honey, I Shrunk the Mailbox!Big News in 2003's Top Formats
December 1, 2003

By Noelle Skodzinski There's a trend afoot in the direct mail world, and if it continues, our neighborhood mail carriers might need extra padding in their shoes to keep the spring in their step. In fact, the trend is so big that it might look as if a Rick Moranis movie went awry—and shrunk our personal postal receptacles. How big is it, you ask? Anywhere from 9-1/2" x 11-1/2" to 10-1/2" x 14" ... and even as big as 12" x 15-1/2". These are the sizes of some mail packages dropped this year by organizations of all kinds: publishers, nonprofits, retailers, you name

The Winning Touch
September 1, 2000

The "dime-a-dozen" look has never been very effective in getting prospects and customers to notice and respond to direct mail campaigns. With high-end donors, who presumably don't have a lot of time to sift through their mail, it stands even less of a chance. What does get people to look more closely at a mailing is handwriting. A 1998 Pitney Bowes/NFO Research study of the factors that affect consumers' decisions to open mailings found that hand-addressed mail from friends and family gets opened first. No brainer there. But hand-addressed mail in general achieves the same intimate effect, resulting in a higher likelihood of