Multichannel Platform: Harte-Hanks of San Antonio, Texas has teamed up with Napa, Calif.-based VeraCentra to bring marketers a solution that provides automation and message consistency for both global and local campaigns.
(Weymouth, MA & Philadelphia, PA) April 14, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Pitney Bowes has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
The Printing Industries 20/20 breakfast seminar at Rydges Parramatta this morning saw Pitney Bowes Australia marketing and business development director Michelle Sheehan give a marketer's perspective of how printers can increase their revenues with simple communication management.
Remember that nice, post-Inauguration glow? Well, it was nice while it lasted; it was back to politics as usual in July's mailstream. The centerpoint of efforts by both main U.S. political parties is, of course, President Barack Obama and his administration's agenda.
American shoppers love deals. We love bargains. We love to save money. We love coupons. Those free standing inserts (FSIs) loaded with discount—or “cents-off”—coupons that clog our newspapers every Sunday and give hernias to the delivery people are there for a reason: They move merchandise. In 2006, 270 billion coupons were distributed—roughly 2,500 for every household in the U.S. Wait in line at any supermarket checkout counter and you will see shoppers happily redeeming them. Kristina Davis of Marietta, Georgia, told Steve Lohr of The New York Times that by clipping coupons from the Sunday paper and redeeming them at the supermarket, she saves 30% to 40% every
Few companies are as invested in mail as Pitney Bowes, which sells mailstream hardware, software, services and solutions to more than two million businesses through direct and dealer channels. The company’s small-business division is a heavy user of direct mail to grow the business. “Direct mail provides a profitable customer who stays with us for a very long time. Other channels can acquire [similar customers], but direct mail has shown to sustain this performance over time,” says Matt Julian, the division’s director of marketing. “It provides a controlled testing environment to read results with more reliability than in other channels.” Julian attributes success in this
My wife, Peggy, and I regularly shop at Whole Foods. I was interested to note last February that the company was about to acquire a rival, Wild Oats, for $565 million. The story entered my archive and languished. During this past couple of weeks a story has broken that a long-time blogger—writing under the handle of “Rahodeb”—had been saying very positive things about Whole Foods and roundly dumping on Wild Oats—its management and the value of its stock. It turned out that “Rahodeb” was an anagram for Deborah, the wife of Whole Foods CEO John Mackey, and that the mystery blogger was Mackey himself.
The idea that working with the right marketing partners can help a mailer both gain entrée with new audiences and deliver added incentive for its existing base is gaining momentum within the direct mail community. To wit, over the last year, the Who’s Mailing What! Archive has seen a number of mailers, including Don Dion, Pitney Bowes and Kiplinger’s, kick their mail efforts up a notch by joining forces with other like-minded marketers. Another indication that this trend is starting to catch on is the inclusion of both a session and a roundtable on the topic at the Direct Marketing Association’s 21st Annual Circulation Day
On the Mount Olympus of direct marketing, two figures stand at the summit looking down at everyone else that followed: * Regnault de Mouçon, Bishop of Chartres, France. * Martin Conroy of Madison, Connecticut and Captiva, Florida. On the night of June 10, 1197, fire raged through Chartres, destroying many of the buildings and severely damaging the cathedral. At first, it was believed that the city’s precious relic—the Sancta Camisia, the robe that Mary wore when giving birth to Jesus—was lost in the flames. Bishop Regnault de Mouçon wanted to rebuild, but without their relic, the citizens of Chartres gave in to despair. Two
With Paul Barbagallo Neil J.Metviner was named this year's B-to-B marketer of the year by the Direct Marketing Association. Metviner serves as president of Pitney Bowes Direct, a division of Pitney Bowes that supplies mailing solutions to small- and home-based businesses. Prior to joining Pitney Bowes, he held a number of senior executive positions at Cendant Co. and National Westminster Bank. He now reflects on declining response rates, multichannel integration, and his favorite travel marketer. PB: What has been your most memorable moment as a B-to-B marketer at Pitney Bowes? NM: Being able to beat our direct mail control piecea new-customer