Mail technology firm Pitney Bowes is preparing to launch a new service that will provide a "level playing field" for high-volume mailers to communicate digitally with US consumers. Volly — as the new service is called — will offer an internet-based alternative to physical mail for transactional communications and direct marketing later this year.
The Volly cloud-based digital mail communications platform will empower consumers to receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This opt-in, consumer-focused consolidation service also includes online bill paying.
While in the past companies have allocated large amounts of funds and resources to outbound direct marketing strategies like mailers, email and cold calls, the most effective marketers, it seems, are quickly realizing the rewarding benefits of capitalizing on the inbound marketing opportunities that are presented when customers call their contact centers.
According to the 2010 DMA Statistical Fact Book, 79 percent of households report at least looking at the direct mail advertising sent to their homes.
This plummeting cost of digital storage is not the primary cause of the mental opt-out phenomenon, but it is one of the reasons marketers need to pay more attention than ever to following good email marketing practices.
InterACT! is the first educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies organized by InfoTrends and North American Publishing Company (NAPCO) being held Aug 10-11, 2010 in Rosemont, IL.