Pitney Bowes

International Purchasing, Shipping and Communication Preferences Vary
October 27, 2011

With the holidays fast approaching, e-tailers and marketers alike need to start thinking globally with their e-commerce strategy. A recent survey from Pitney Bowes found that while international shoppers share some similar behaviors and traits while shopping online, there are key differences that vary by country — e.g., shipping and communication preferences. Nearly 10,000 adults across Australia, Brazil, Canada, China, France, Germany, Japan, South Korea, the U.K. and the U.S. were polled regarding their online shopping habits and preferences.

Pitney Bowes: New Study Reveals E-Commerce Purchasing, Shipping and Communications Preferences by Country
October 24, 2011

New global e-commerce research from Pitney Bowes Inc. reveals that one-size does not fit all when it comes to consumers’ online shopping preferences around the world. While international shoppers share some characteristics, the survey reveals key differences among consumers in many countries. U.S. retailers looking to expand their businesses online to international markets should consider the unique consumer shopping behaviors and preferences in each country.

Pitney Bowes Survey Predicts Boost in Personalized Direct Mail
October 21, 2011

Though it was based only an informal survey conducted among attendees at a recent Direct Marketing Association conference, a new study from Pitney Bowes found that companies will continue to boost their direct mail and email marketing budgets next year.

How to Build Business Relationships: Part 2
October 18, 2011

When I first started building my online brand I did three things everyday. I sent out one helpful article for small business owners, I shared one personal thing about my day and I answered one small business question. I did this Monday through Friday for several months. I also researched who the other key influencers in my niche area were. Once I had a list of those experts I approached them by sharing their content, leaving comments on their blog posts and

DMA Announces Opening of New Center for Accountable Marketing in Silicon Valley
September 8, 2011

The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer of AAA, will be CAM’s Executive Director reporting directly to DMA’s CEO, Lawrence M. Kimmel; ensuring that full DMA resources are available to support CAM’s success.

Rethinking Email Opt-Out Management Best Practices: It's Not About 'Can,' It's About 'Should'
July 27, 2011

We've all done it. One click and you're unsubscribed from the vendor that's been sending you all that unnecessary content. At this point, it has almost become part of your morning ritual, right along side your cup of coffee. Meanwhile, marketers have long had the mindset that more emails has to mean more responses, which has to mean more revenue for the company—right? Unfortunately not. For the longest time, marketers have mistakenly regarded email marketing as "free." Now, strategic marketers are finally waking up to the consequences of getting it wrong.

Personalized Marketing, Social Media and Postal
June 1, 2011

As marketers are increasingly required to validate their campaign spending, new tools to track and measure ROI are needed. Enter cross-media marketing communications software company XMPie—headquartered in New York—and its PersonalEffect 5.2, an upgrade to the personalized marketing tool.

AAA South Makes, Models Analytics Efficiency
March 1, 2011

Fantasyland is a great place for its members to go, but AAA Auto Club South's analytics team wants to ensure that its data—enabling, for example, insight into customers' propensity to buy the discounted Walt Disney World tickets it sells—reflects reality.