Philabundance

3 Direct Mail Variants of the Traditional Envelope
January 30, 2013

In a mailbox that's a little less crowded than just a few years ago, there's still a daunting task at hand: How to stand out to the prospective customer or donor. Even with a full battery of exciting tools at your disposal—like 4-color, variable data printing (VDP) or extra windows to tease the offer inside—the good ol' envelope is still just an envelope. That is, except when it isn't—and I'm not talking about a self-mailer