Peter Hochstein

August 3, 2006

Note: Denny Hatch personally replies to all e-mails. Readers respond to “The Decline and Fall of Competent Direct Mail,” published Aug. 1, 2006. I totally agree with your comments on the poor creative that now dominates the credit card business. They are also very poor on the list part of the equation. For most credit card companies, mailings are treated as independent events—they can’t tell you how many offers they have mailed to one individual in the past 2 years. And since they can’t reference previous communications, they create the impression that they don’t really know who you are and they don’t really care. Catalogers

Be Careful What You Say About Yourself
January 17, 2006

'Faction' is OK for Books and Movies, Not Résumés or Bios Jan. 17, 2006: Vol. 2, Issue No. 4 IN THE NEWS "Munich" massacres history The only true part of the story is the few minutes spent on the actual massacre. The rest is invention, as Spielberg delicately puts it in the opening credits, "inspired by real events." —Charles Krauthammer, The Philadelphia Inquirer, Jan. 16, 2006 Frey defends 'essential truths' of memoir Embattled author James Frey defended his best-selling memoir on Larry King's CNN talk show Wednesday, saying while he may have embellished some of his past in A Million Little Pieces, he stood

With No Plan for Succession, You're Toast
November 22, 2005

Just look at ABC and CBS Nov. 22, 2005: Vol. 1, Issue No. 50 IN THE NEWS NBC Nightly News With Brian Williams Pulls Ahead; Widens the Gap Over ABC TO 1.4 Million Viewers NBC Nightly News with Brian Williams had a big ratings win last week, topping ABC's "World News Tonight" by a 16% or +1.390 million viewers - representing the program's best advantage over ABC since the week of the Brokaw/Williams anchor transition (Nov. 29, 2004). --Matt Drudge, The Drudge Report, Nov. 17, 2005 I don't watch one evening news program on television. Rather, I use the remote

The Dissing of Deep Throat
June 7, 2005

The Appalling Management Style of Presidents When the Vanity Fair story broke last week that Mark Felt was the legendary "Deep Throat" character that fueled The Washington Post's investigation into the Watergate scandal, I watched Bob Woodward and Carl Bernstein interviewed the next day by Matt Lauer on NBC's "Today" show. A remark by Bernstein floored me: "We had no idea of his motivations, and even now come of his motivations are unclear." Could Bernstein be serious? Here was one of two guys who knew more about Watergate than anyone in the world and he showed himself to have the sensitivity of a