Pep Boys

Denny's Daily Zinger: Great Business Model. Blue Serge Ad.
February 12, 2014

Have a look at The Wall Street Journal ad in the media player at right. It breaks ALL THE RULES. The headline: WeatherTech? Meaningless. Subhead (Deck): Custom Interior Protection for Whatever You Drive? Protection for me or protection for the car? Illustration: Bullet-proof vests?