Facebook Is Exploring Options for Kids
June 6, 2012

Facebook may be preparing a membership option for children under 13, allowing them to access the social network under parental supervision, according to a report. The new option will allow children under 13 to have accounts linked to those of their parents, the Wall Street Journal says. Parents will be able to control who their children add as friends and which apps they use. The new features may also allow Facebook to charge parents for games and entertainment their children access. Facebook told Mashable it is currently exploring options for younger users

Authentic Marketing
November 1, 2007

Change is an inevitable precursor to growth. Amidst the corporate growing pains firms face when working to maintain company culture while embracing technology, remembering “what got us here” is a challenge. Looking at the big picture, marketing guru Philip Kotler says authentic marketing “is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” For Des Moines, Iowa-based publishing dynasty Meredith Corp., creating solutions to satisfy customer needs involves using a decentralized approach to leveraging the housefile. It strives to achieve authentic marketing by focusing on long-term ROI with

Nuts & Bolts: Case Study
October 1, 2007

Challenge: Improve Web traffic/sales through SEO Solution: Use buzzworthy anecdotes, video and catchy titles Results: A 14-percent increase in blog-driven sales and spikes of 1,000 sessions per day after each post that contribute to repeat traffic Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales. Founder and CEO of Steve Spangler Science, a multichannel firm that sells educational toys, Spangler says the overall goal of his blog is to convey information in a fun, thought-provoking

Four Observations Regarding the Teens and Tweens Market
May 9, 2007

Fickle and elusive, teen and tweens still represent a whopping $200 billion spending power that will only grow with time, says the recent April 2007 report “Marketing To Teens and Tweens.” Produced by New York–based EPM Communications, this guide seeks—through charts, case studies, strategic insights and practical examples—to uncover all the hidden motivators that can capture the attention of 8-to-18-year olds, all 49 million of them. Derived from EPM’s executive summary of the report, here are a few observations to consider before approaching this growing, fast-moving audience. 1. Teens and tweens are not the same: While some characteristics and trends are shared between

When Lousy Ideas Fly
November 29, 2005

The Heavy Airbus and The Wall Street Journal Lite Nov. 29, 2005: Vol. 1, Issue No. 51 IN THE NEWS Change in Rules Needed for Wake of Big New Jet Airliners may have to fly twice the normal distance behind the new Airbus A380 superjumbo jet to avoid potential hazards from its unusually powerful wake, according to preliminary safety guidelines. --Andy Pasztor and Daniel Michaels, The Wall Street Journal, Nov. 22, 2005 Picture this. For you, it's been a solid week of nasty, contentious meetings and sleepless nights in London, Brussels and Paris. Finally, very early Friday morning you take a taxi

Is Your Business Model Obsolescent?
September 27, 2005

Pity traditional newspapers that are stuck in the 18th century Sept. 27. 2005: Vol. 1, No. 34 IN THE NEWS TOKYO--Sony Corp. Chief Executive Howard Stringer on Thursday called on the ailing electronics and entertainment giant to "be like the Russians defending Moscow against Napoleon" as he unveiled a broad restructuring plan. -- Alex Pham, Bruce Wallace and Julie Tamaki "Sony's Restructuring Plan Brings Praise, Skepticism" Los Angeles Times, Sept. 23, 2005 sweeping organizational changes announced by Microsoft Corp. earlier this week mean more than just executive changes and renaming and consolidating divisions. It

Market Focus: Expectant Mothers
June 1, 2004

Huge Market, Small Window Just as many women feel the clock is ticking when it comes to getting pregnant, so should marketers feel the time crunch when it comes to reaching expectant moms. The reality is: Women generally are in-term for just nine months. That’s less than one year for this emotionally charged group to make decisions about what types of products—from prenatal vitamins and maternity wear to family cars and baby gear—are worth buying. For companies looking to sell to this market, this means targeting expectant mothers in a highly influential way, and by the quickest means possible. The good news: The

School Kids 41 Million Strong & Growing
September 1, 2002

By Alicia Orr Suman Young children, ages 5 to 9, numbered more than 20 million in 2000. Add in their slightly older siblings, and you have a market of more than 41 million children age 14 and younger, according to the U.S. Census Bureau. It's a lucrative market, too. Moderate income families spend $160,600 on average, raising a child from birth through age 17, the U.S. Department of Agriculture reports. A good portion of that expenditure happens during the elementary school years—a time of rapid physical and emotional growth for young children. Just think of all the toys, books and clothing kids consume

Below The Radar--And Working (1,977 words)
October 1, 2001

Mailers are having success with package Inserts, co-ops, Blow-ins and statement stuffers—they'd just rather not talk about it By Alicia Orr The title for this piece came from a conversation I had with Leon Henry during the Annual Catalog Conference in Boston last June. "You know," said Henry, chairman of Leon Henry Inc., "inserts fly below the radar screen. We're quite a large industry if you'd take the time to look. We're a factor and no one knows it." So I accepted Henry's challenge and decided to tackle this story. No easy task. It's difficult, if not impossible, to accurately quantify the size of

First-time parents make terrific prospects (875 words)
May 1, 2001

By Donna Loyle Each year, 4 million new babies are born in the United States—40 percent to first-time parents. And new parents have a need to buy, well, just about everything for their infants. A new mother is, in essence, a new consumer, says Steve Kantor, publisher of New Parent magazine. "Having a baby is one of the biggest, if not the biggest, lifestage event. As such, new mothers are open to new products that can enhance their lives and their babies' lives." As in any primary life change, new parents are in a prime buying mode. In addition to the predictable products—baby