ParadyszMatera

Paradysz Launches Data Drive
September 8, 2011

Company: Paradysz, an audience development agency

Product/Service: Data Drive, a proprietary data solution What it Does: Data Drive provides a structured way to evaluate your audience development program by quantifing each media source’s contribution to your results through ranking, scoring and modeling. It finds individuals who will respond at lower cost and sets bid pricing based on the relative performance of each source.

Paradysz: Paradysz Promotes John Ernst and Charles Teller to Co-Presidents of Paradysz Direct
July 15, 2010

- Paradysz announced the promotion of John Ernst and Charles Teller to co-presidents of Paradysz Direct, the firm's offline media business. Ernst and Teller will jointly lead the company's corporate direct mail initiatives across all offices. "John and Charles are superb direct mail marketers who bring strategic sophistication and industry insight to our long-standing client relationships," said Mike Cousineau, co-Chief Executive Officer of Paradysz. "Along with bringing the right solutions to clients, they know how to develop our existing and up-and-coming talent, which is vital to Paradysz Direct's long-term growth." Ernst has been with Paradysz since 1996, most recently

TM0907_Cover/chart
September 1, 2007

The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard

Teaser Shock
January 1, 2004

By Denny Hatch One way to cut through the clutter of the mailbox/in-box is to stop the casual browser cold with a headline so outrageous that it is impossible to ignore. What is fascinating is that in the world of political ideology, this technique works for both arch-conservative and arch-liberal publications, as is evident by two efforts mailed in October. The blazing, red #10 "WARNING!" effort is the launch package (202AMECON1003) for Pat Buchanan's The American Conservative. Buchanan's four-page letter (in typewriter type) starts off: If This Be Treason, Make the Most of It! Dear Friend, With apologies to Patrick Henry, it's

Ready for Alternate Media Yet?
June 1, 2001

By Hallie Mummert Next month, the postal rates will rise again for the second time this year. Here's a little more salt for the wound: In the past seven months, your postage costs most likely have increased by an average of $14/M to $16/M for letter-size mailings and $18/M to $33/M for flat-size mailings. Is it any wonder that managers and brokers of alternate media programs are seeing more interest in these less costly alternatives to solo direct mail? "Anytime you see an increase on a fixed cost of doing business or a declining of response rates, you will find mailers