PacNet Services Ltd.

Better Address Data, Better Global Delivery
August 2, 2006

The Web is a global medium that allows marketers to reach customers across all borders. And delivering international orders in a timely manner goes a long way toward solidifying these customer relationships. To help ensure ship-to addresses are correct from the start, marketers using a standard payment page for all global customers should provide fields that can accommodate multiple naming and address formats, points out Renée Frappier, marketing manager for PacNet Services, an international payment processing company based in Vancouver, Canada. How much space is ideal? Generally speaking, five lines of 40 characters per line works for a consumer address. This includes a line for

Global Update: Getting Paid Online
June 1, 2006

The industry’s come a long way since merchants first began to use the Internet to sell products to a global audience. Once upon a time, credit cards were the only possible way to accept payment via the Internet. A host of alternative methods now exist to transfer money between customers and marketers. These payment methods can be divided into two types: those appropriate across multiple markets, and those that must be set up in each local market you target. Going Global When taking a global approach to international sales, you essentially decide to treat every customer the same, regardless of his or her geographic location. These

Get Paid: Multiple Channels Add Power to International Campaign
September 1, 2004

As the international marketplace becomes increasingly sophisticated, and international markets continue to grow both in strength and scope, U.S. marketers are rethinking their global strategies. While many companies have tested the international waters via one channel, such as the Internet, retail or direct mail, few have reached their full international growth potential using a single-oar approach. When you rely on a mix of vehicles, you can strengthen response for each channel employed, especially when you include two or more of mail, periodicals, telemarketing, radio/television, package inserts, card decks, Internet or e-commerce. From years of experience in the domestic marketplace, we know that appropriate use

E-Day is Coming ?
October 1, 2001

Dispelling the Myths About the Euro By Renee Frappier Despite a generous three-year transitional phase since the introduction of the Euro (EUR) on Jan. 1, 1999, many U.S. companies are in the dark about the effects the Euro changeover will have on the way they conduct business in Europe. The date of the changeover is Jan. 1, 2002 and it marks the end of the transitional phase of the Euro. Consumers will finally be able to carry and spend Euro cash. The banks will begin to withdraw legacy currency cash, and all bank accounts in the legacy currency of the 12 member states