Oriental Trading Company

Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

6 Playfully Spooky Halloween Marketing Campaigns
November 1, 2012

Happy Halloween, everyone! Some people love being scared, some people hate it, some people (like yours truly) hate it so much they love it. So it's no wonder that lots of brands get into the Halloween spirit every year, finding ways to celebrate this fun and festive holiday with some tricks … and some treats. Mostly tricks, though. Now I'm going to be honest with you. I wrote this post yesterday—on Allll Hallllowwsss Evvveeee (read with ghostly tone)—so there's a really great chance some of you business owners and marketers will come up with hilarious Halloween pranks to pull today.