Organic Gardening

Email Campaign Archive Report: Special Interest Magazine Promotions
October 21, 2011

I examine the volume, word count, day and time of delivery of special interest consumer email promotions in this month's report. Special interest magazines include publications such as Bicycling, Organic Gardening and Smithsonian. Information for this analysis comes from the Email Campaign Archive (ECA), which is powered by the Who's Mailing What! Archive, a Target Marketing Group (TMG) product. (All About eMail is published by TMG.)

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Credit and Collections Issues for Bill-Me Offers (2,137 words)
December 1, 1999

The near-ubiquity of credit cards in the United States has lightened the burden of collection for non-financial-service direct marketers. The exception: Those who make bill-me offers are still at risk. This means that any marketer that ships merchandise before receiving payment—book clubs, music clubs, magazine publishers, collectible marketers and continuity clubs, including a burgeoning field of coffee, tea and wine clubs—runs the risk of not getting paid. Says Douglas Harpham, vice president of sales and marketing for North Shore Agency, a Great Neck, NY, collection agency, "Bill-mes are just as common as they ever were." Adding a bill-me payment option to a mailing

Meet the Masters - Bob Teufel
October 1, 1998

Like most direct marketers, Robert Teufel didn't grow up knowing he wanted to be a direct marketer. As is so often the case with many other successful direct marketers in the field, it would be more accurate to say that he almost stumbled into the field rather than choose it. After attending Lehigh University, he took his journalism degree and landed a job at Rodale Press, where he started as the assistant editor of Organic Gardening magazine. His boss gave him an assignment to write a direct mail package for the magazine—who better than one of its very own editors to write a