Cloud Wars: Oracle Marketing Cloud
April 1, 2016 at 3:55 pm

Kaila Garrison spoke to Target Marketing about cloud platforms and how Oracle Marketing Cloud is simplifying the digital ecosystem.

Cloud Wars: The Big Picture
April 1, 2016 at 3:52 pm

It took a while for ERP (enterprise resource planning)-style solutions to really reach marketing. Companies could automate and optimize

Oracle Extends Mobile Capabilities of the Oracle Marketing Cloud
May 20, 2015

To help marketers and advertisers improve revenue, conversions and engagement from mobile marketing, Oracle has introduced new mobile capabilities to the Oracle Marketing Cloud that enable marketers and advertisers to leverage valuable mobile insights to deliver relevant content and media to their audiences.

Marketing Technology Liberates and Enables
May 1, 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.

Navigating the Marketing 'Stack'
May 1, 2015

Marketing technology has evolved in multiple ways, originating in spreadsheets, databases, contact management tools, graphic design software and word processing. The Internet accelerated the process, turning an evolution into a revolution. And the result was a jumble of tools and systems, each seemingly dedicated to solving a section or two of the marketing process. Some of these tools are known in the tech world as “point solutions” and focus on a single activity or segment of what marketers do. Email, for example, or lead scoring. Others attempt to automate large swaths of the process.

Pre-Research: A Case History
April 28, 2015

No matter what your profession, if you have an extensive file of retrievable, cutting-edge information that directly relates to your business and industry, you can lace your memos, emails, letters, reports, advertising copy, speeches, PowerPoint presentations and whitepapers with tidbits, factoids and statistics. This shows readers you know a lot, are on top of your job and are a force in your industry.

RelevateNOW Is Now Available in the Oracle Cloud Marketplace
April 6, 2015

Relevate, a leading provider of data-driven marketing solutions for over three decades and Gold level member of Oracle PartnerNetwork (OPN), today announced that its RelevateNOW real-time data services API is now available in the Oracle Cloud Marketplace offering added value to Oracle Service Cloud customers. RelevateNOW enables Oracle Service Cloud clients to utilize Relevate's real-time data services API for compliance, verification, identification, and data-enhancement solutions within their Oracle Service Cloud application.

Pao! Pao! Brogrammer Tech Culture Takes a Hit in Sex Bias Trial
March 11, 2015

Marketers may think there's nothing wrong with an all-male marketing team working on campaigns and programs aimed at women, especially if focus groups and research efforts include representatives of this segment of 50.8 percent of the U.S. population with trillions of dollars of buying power. However, more female marketers are coming forward to say that's a bad idea. In the best-case scenario, women may portray themselves to marketers in an idealized manner that perpetuates stereotypes. In a worst-case scenario, some deeper problems can emerge.

Email Design 101
March 1, 2015

One of the biggest challenges email marketers face is finding a way to cut through the noise of everyday distractions and deliver a welcome and relevant message that connects with and activates the audience. While there's no magic formula for success, there are a few simple best practices that can help you win the attention game and ensure your messages are heard.

Will Google Own Retargeting on Its Network?
January 20, 2015

Google may be positioning itself to both sell its Google Display Network ads to marketers and be the only entity that can tell those marketers how well the ads are performing. In the meantime, the vendors that now fill that measurement space in the data management platform (DMP) industry, such as Oracle Data Cloud, may be pushed out by Google's new rules within three months. Digiday talked to marketers and agency representatives who are very worried that a Google monopoly would be biased about its ad effectiveness reporting.