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Demand Gen Report’s 2018 Content Preferences Survey
May 11, 2018 at 3:52 pm

Webinars, white papers, case studies, third-party reports podcast, blogs and a whole lot more. But which content format is the most suitable for a given persona? DemandGen Report's 2018 Content Preferences Survey Report has the answers for you. To understand what content a prospect needs and when, download this report.

Webinar Benchmarks Report 2018
April 23, 2018 at 9:13 am

Getting webinars right is the difference between adding revenue, and missing out. Promotional timing, engagement tools and post-event analysis all affect the success of a webinar event. To help plan and assess a webinar program’s progress, we’ve created our 2018 Benchmarks Report.

Marketing Technology Liberates and Enables
May 1, 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.

Next-Level Content Marketing
March 25, 2014

Content marketing isn’t just whitepapers and blog posts. Take your content marketing and lead generation program to the next level!

Case Study: ASI Shows Enter Virtual World
October 28, 2009

Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.

ASI Shows Enter Virtual World
October 1, 2009

Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.

3 Ways to Maximize Virtual Show Results
August 5, 2009

The virtual event is seen by many B-to-B marketers as the marketing tool of our time, offering the effectiveness and efficiency organizations require in today's business environment. As virtual show hosts and exhibitors embrace this solution, however, they also must adopt core best practices to attract high-quality leads and maximize event ROI.