Omniture Measures First Retail Transaction on Facebook
September 30, 2009

OREM, Utah and Minneapolis, MN - Sept. 30, 2009 - Omniture, Inc., a provider of online business optimization software, and Alvenda, the only commerce-enabled advertising network and an Omniture Certified Channel partner, today announced that Omniture has measured the first retail transaction to ever happen on Facebook through Omniture's App Measurement for Facebook solution. This solution enables marketers to utilize Omniture SiteCatalyst's analytics, segmentation and reporting capabilities for applications built on the Facebook Platform.

comScore's Media Metrix 360 with Omniture
September 24, 2009

Companies: Omniture, a provider of online business optimization software, and comScore, a digital measurement firm Product/Service: A unified digital audience measurement system combining Omniture's web analytics with comScore's Media Metrix 360 hybrid audience measurement system

SiteSpect Updated
July 9, 2009

Company: Omniture, an online business optimization software provider Product/Service: An updated version of its SiteSpect Web site and mobile Web optimization platform What It Does: Offers marketers segmentation within SiteSpect’s analytics; the ability to track visitor behavior and test and target content on third-party sites; targeting and localization features; and point-and-click assistants.

3 Tactics to Boost Online Conversion and Revenue
July 1, 2009

Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three tips in its white paper, Tear Down the Walls Between Email and Your Website.

Responsys Interact Campaign, is now embedded
June 25, 2009

Company: Responsys, a provider of on-demand e-mail and marketing automation solutions Product/Service: The interface of Responsys' campaign management solution, Responsys Interact Campaign, is now embedded within select recommendation and targeting solutions

New version of Omniture SiteCatalyst
April 30, 2009

Company: Omniture, a provider of online business optimization software Product/Service: A new version of Omniture SiteCatalyst — Omniture’s online intelligence tool — that enables marketers to effectively measure viral video across video-sharing sites

Subscribing to Hearst's E-mail Philosophy
April 1, 2009

So House Beautiful and Popular Mechanics don’t have much in common other than their parent company, Hearst Magazines of New York, right? Well, no. As it turns out, readers of both magazines—as well as other Hearst titles, including Country Living and Good Housekeeping—are interested in being environmentally conscious if it’s affordable. So Hearst targeted each magazine’s subscribers in a six-part “Earth Month” e-mail campaign. Recipients responded by heading to Hearst’s in droves. There, House Beautiful readers could learn how to save on organic food while Popular Mechanics subscribers could research the “10 Most Fuel-Efficient 2008 Vehicles.” Meanwhile, the print magazine subscribers were helping drive traffic on the “green Web site for regular people” by clicking through and accounting for 25 percent of’s April 2008 traffic.

A new feature for Omniture SiteCatalyst
March 12, 2009

Company: Omniture, a business optimization software provider Product/Service: A new feature for Omniture SiteCatalyst, the firm's Web analytics tool, which integrates data from Twitter