This article provides guidance on how to structure your budget in 2013. Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs via structuring your initiatives in three main categories: “Core” digital marketing initiatives; “Business-Need” digital marketing initiatives; and capital investments, strategy and operations, including website redesigns and enhancements, day-to-day website operations, campaign management and professional development.
Big company CEOs are virtually invisible on social media sites. They’re not on Facebook, not on Twitter, not on Google+, not on Pinterest—they’re barely even on LinkedIn. These findings are just crazy to me on so many levels. More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6 percent of Fortune 500 CEOs have bothered to jump on Facebook, and just 4 percent have opened Twitter accounts. All in, 70 percent of big company CEOs have no presence on social networks. I know this thanks …
Tag management is growing quickly as marketers, web analytics professionals and e-commerce managers realize the value it delivers across organizations. Tags, whether for affiliate marketing, web analytics, retargeting, personalization or something else, are most often used for some type of measurement function and are absolutely critical to the functionality of the solution.
Conversion rate optimization (CRO) is a technique that should be in every digital marketer’s arsenal—it would be shortsighted to drive huge volumes of traffic to your site if you haven’t got an eye on whether they're converting or not. But how do you make sure that you’re optimizing your site for all of the different types of users who visit your site, many of whom will have different aims and intentions for their visits? User personas offer a means of identifying these user groups and presenting them in an accessible format that can be shared throughout your business.
A new study by Forrester Consulting finds 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today.
Company: Adobe, an open platform for online business optimization
Product/Service: Adobe SocialAnalytics, powered by Omniture What it Does: Allows marketers and retailers to monitor and measure popular social media platforms where social conversations are occurring to see their social data in place with all of their online initiatives.
Adobe Systems Incorporated introduced Adobe SocialAnalytics, a new product within the Adobe Online Marketing Suite, powered by Omniture, enabling marketers to monitor, measure and monetize social media. Adobe customers now have a single application that aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving return on investment.
Delivra announced its integration with Adobe SiteCatalyst, powered by Omniture. The integration enables marketers to send email messages to specific list segments based on the online activity of customers. By tying email marketing and web analytics together, marketers can optimize conversion of online transactions and increase revenue.
Unilytics today announced a partnership with Google which will provide optimization service and support to Google Analytics customers. Unilytics is the first and only Google Analytics Authorized Consultant (GAAC) in Toronto, Ontario. Under this agreement, Unilytics will provide Google Analytics service and support using its extensive experience in the web analytics consulting and optimization space. Unilytics has already supported Google Analytics customers for over two years, but this formal stamp of approval from Google signifies Unilytics’ strong area of expertise in Google Analytics. Unilytics’ Google Analytics services include basic and advanced configuration and page