Nonprofits can reassure donors that their money is being spent well by using good teasers to call attention to budgeting efforts. In July, Make-A-Wish Foundation (Archive code #613-183464-0807) tells its target to "Look inside for our Report Card!" In the #10 envelope is a two-panel insert with pie charts breaking down expenses and funding sources, as well as a few statistics on the group's progress in helping children across the country. Telling the story of a sick child in the letter adds a heartfelt tug at the pursestrings. USA for UNHCR welcomes a new donor with the copy, "Here's what your recent donation is accomplishing," in large type on its 6" x 9-1/2" outer. The six-page newsletter inside highlights the agency's activities in assisting refugees around the world (Archive code #605-703402-0807).
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
Not since the days of the Spanish Empire—when armada galleons roamed the high seas and conquistadors traversed North America—has Spanish culture had such a pervasive influence on mainstream American culture. Consider some of the biggest names in entertainment today: former Menudo member Ricky Martin, Jennifer Lopez, Gloria Estefan, Mark Anthony, Enrique Isglesias … the list goes on. Also, Santana has made a huge comeback, and this year saw the prime time broadcast of the first annual Latin Grammy Awards. Underlying this fascination with the Latino culture is the size and anticipated growth rate of the U.S. Hispanic community, coupled with a saturated and