North american publishing co.

GMC Software Technology Joins InterACT! Conference as Platinum Sponsor
April 27, 2010

(Weymouth, MA & Philadelphia, PA) April 13, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that GMC Software Technology has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

InterACT! Conference Announces Creation of Advisory Board
March 31, 2010

InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

InterACT! Conference Announces Advisory Board
March 25, 2010

(Weymouth, MA & Philadelphia, PA) March 22, 2010 - InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

Xerox Joins InterACT! Conference as Platinum Sponsor
February 24, 2010

InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corporation has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

InfoTrends and North American Publishing Company Announce Strategic Event Partnership
January 26, 2010

InfoTrends and North American Publishing Company (NAPCO) announced today the launch of InterACT!, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

The Marketing Genius of Peter Gelb
July 24, 2008

My friend, Goldberg, had a subscription to the old Metropolitan Opera on West 40th St. For years he sat next to a lady whose husband, on the other side of her, fell asleep through most of every performance. When the Met moved to Lincoln Center, Goldberg decided he’d had enough and informed the lady he was giving up his seats. “I’m so sorry,” she said. “I’ve really enjoyed having two men sleeping with me for the past 20 years.” Now—at age 72—I have become hooked on opera. Who’d a thunk it? Typical Opera Experience Opera was never my thing. Several years ago, my wife,

The Secret of Starting an Instantly Successful Business
July 12, 2007

On June 6, 2006, I devoted these pages to the tectonic change in the CBS Evening News. The piece was titled “WOMEN TAKE OVER AT LAST! With Couric and Logan on Board at CBS, Maybe the Evening News Will Come Alive.” With CBS paying Couric $15 million a year and spending $2.9 million for a new set, I had high hopes that she and her electric, articulate chief foreign correspondent, Lara Logan, would bury their tedious male competitors. Alas, a year later the program is moribund, with lower ratings than those garnered by temporary anchor Bob Schieffer. In a fascinating 6,300-word analysis of Couric—including

The Real Deal on Social Networking
May 31, 2007

EDITOR’S NOTE: I am delighted to welcome as a guest columnist Robert Yoegel, vice president, online publisher at North American Publishing Co., the parent company of Business Common Sense. —DH The story of Allison Stokke, the California teenager is hot … this nice little girl in sports bra, short-shorts and firm grip on a pole has taken the Internet by storm. And she did it to herself. Or maybe she did not do it to herself—did somebody else do it? Check out the “Allison Stokke” hyperlinks at the end of the story and judge for yourself. Crazes and Crazies The latest craze online is known as social networking, which

The Business of Awards
November 16, 2006

Last week, my wife, Peggy, and I schlepped into New York for an awards luncheon. Peggy and I were each honorees at different times, and feel that attending is something that we should do to support the organization. The VIP reception started at 10:30 a.m., and the Grey Goose vodka was free. And even though it blows my tight writing schedule sky high, we see a bevy of chums from the good old days. That said, I will never again attend this event and will be very choosy about future awards ceremonies, even though I thoroughly enjoyed the early a.m. white eye-openers on the