RompHim. ReeRomp. Bro Onesie. Which one’s not a real clothing line? It’s a trick question, because they all are — but the first two are
Social media pantsed Nordstrom, and jacketed the retailer with criticism for its $900 mud-splattered denim duo of jacket and jeans.
I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my search engine results about a package delivery slated for Wednesday, while I was searching for information that was completely unrelated. Before I could click on "Lyris," I found out that my "Excursion II Rolling Duffle Bag, Medium" from LLBean was on its way to my home.
What one item causes immediate internal panic the moment its owner realizes it was left at home on the kitchen counter, on the subway or in a coat pocket left at a restaurant? Answer: The smartphone
Perhaps soon, all of social media will be an e-commerce site. Tomorrow, Instagram's feed will be "instantly shoppable" with Like2Buy from Curalate. On Tuesday, Nordstrom announced how it will use Like2Buy to make items on its feed available.
Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even here in the midst of the Rocky Mountains). As a greeting card from artist Renee Reese playfully reminded me, the summer season is nearing its end. Rather than bemoan its passing, why not spend some time with your brand leaders reflecting on these questions.
Anytime you see a truly exceptional business, you are sure to find a "unique selling proposition" (USP)—something that sets that company apart from the competition and defines it in the minds of consumers. In this article, you'll learn:
• How to create something unique and amazing about your business.
• How to separate yourself from your competitors.
• How to distill your unique offering into a simple USP.