Trump Boycotts Turn 25% of Consumers Off
June 15, 2017 at 8:00 am

You’d think by now brands wouldn’t still be dealing with political fallout from President Donald Trump’s entrance into the Oval Office,

'RompHim' Laughs All the Way to the Bank
May 24, 2017 at 8:00 am

RompHim. ReeRomp. Bro Onesie. Which one’s not a real clothing line? It’s a trick question, because they all are — but the first two are

Here’s Mud in Your Eye, Nordstrom
May 2, 2017 at 8:00 am

Social media pantsed Nordstrom, and jacketed the retailer with criticism for its $900 mud-splattered denim duo of jacket and jeans.

Be Like Nordstrom: Take a Stand, Brands
February 10, 2017 at 8:00 am

The day of brands quaking at the thought of a presidential tweet may be over, thanks to the Nordstrom surge. The retailer made a

Mobile Monetization Solved by Social?
November 5, 2015 at 8:00 am

The solution to one of the more vexing monetization problems for marketers — mobile — may be coming from a source a few mocked as mere

Opt-out Email Marketing Debuts in My Yahoo Search Results
March 26, 2015

I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my search engine results about a package delivery slated for Wednesday, while I was searching for information that was completely unrelated. Before I could click on "Lyris," I found out that my "Excursion II Rolling Duffle Bag, Medium" from LLBean was on its way to my home.

Instagram’s New E-commerce Options
August 27, 2014

Perhaps soon, all of social media will be an e-commerce site. Tomorrow, Instagram's feed will be "instantly shoppable" with Like2Buy from Curalate. On Tuesday, Nordstrom announced how it will use Like2Buy to make items on its feed available.

Season's Greetings!
August 21, 2014

Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even here in the midst of the Rocky Mountains). As a greeting card from artist Renee Reese playfully reminded me, the summer season is nearing its end. Rather than bemoan its passing, why not spend some time with your brand leaders reflecting on these questions.

5 Steps to Your USP: Unique Selling Proposition
May 28, 2014

Anytime you see a truly exceptional business, you are sure to find a "unique selling proposition" (USP)—something that sets that company apart from the competition and defines it in the minds of consumers. In this article, you'll learn:
• How to create something unique and amazing about your business.
• How to separate yourself from your competitors.
• How to distill your unique offering into a simple USP.