Look right and read “IN THE NEWS.”
I’ll wait for you.
What was hotshot federal prosecutor Patrick Fitzgerald thinking? In December 2008 he crowed that Blago was nabbed “in the middle of what we can only describe as a public corruption crime spree. The conduct would make Lincoln roll over in his grave.” For the prosecution, it should have been a slam-dunk conviction of charges that included bribery, extortion, racketeering, conspiracy and lying under oath.
The verdict: guilty of one count out of 24.
A Failure of Salesmanship
Fitzgerald’s team spent months untangling evidence and apparently bollixed it up into an incomprehensible mess. The whole sordid saga may have been perfectly clear to the prosecutors, but they failed miserably when selling it to a jury made up of non-lawyers.
We Are All Authors
Whether creating a letter, memo, e-mail, legal brief, special report, proposal, press release, advertisement, article for publication or a full-blown book, we are all authors.
And being an author means being a salesman.
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
Even though the direct marketing community has gone Internet-dippy, direct mail is still the workhorse of direct marketing—and will be for a long time to come. For starters: •More money is spent on direct mail than any other medium—$80 billion in the year 2000 vs. $7 billion on the Internet. (Telephone marketers will insist that their medium is bigger. However, half of telemarketing is inbound—much of it a response to leads, orders and contributions derived from direct mail, DRTV and space ads.) • Direct mail is the medium of choice when it comes to talking to your customers. Many different media are employed
Back In the earlier part of this century, direct marketing didn't even have a name. Over the years, more and more disciples became devoted to this super-focused method of reaching and selling customers; eventually direct marketing drew enough of a following to earn its own professional association and a trade journal. However, only in the past five years has direct marketing fanned out to touch nearly every company across this country—and even the world. For those who started out in this "industry," there weren't any college classes, associations or experts to learn from. No companies ran workshops, seminars or full-blown conferences on creating effective