New Pig Corporation
What do Dawn dishwashing liquid, Adrian College and New Pig Corporation have in common? They all have a guarantee.
The proposal to end the United States Postal Service’s door-to-door delivery service was approved by the House Oversight and Government Reform Committee on Wednesday in a 22 to 17 vote. The plan now heads to the House of Representatives. If the House Oversight and Government Reform Committee has its way, the USPS will eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. And that may have an effect on how merchants mail catalogs to prospects and customers alike. According to an article published by Reuters, the USPS began that change in service for Americans who move
Political stalemate in the nation's capital is causing business uncertainty and restricting marketing growth, a gathering of direct marketers were told last week at MeritDirect's 14th annual Business Mailers' Co-op and Interactive Marketing Conference. “There's great growth in the financial markets, unemployment is down, the housing market has improved and there is more confidence among consumers,” said keynote presenter Bruce Biegel, senior management director at consultancy Winterberry Group. “The country is doing pretty well, but it's subject to what they do in Washington ... Unless there's a change in gridlock, there's no real growth ahead
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer defines and reinforces your brand—from the way you answer the phones, to the appearance and manner of your sales force, to the cover of your catalog and the landing page of your Web site.
Question: How can I make sure my contact center is staffed by the best possible representatives? Answers: Use pre-employment testing. This can predict how an individual will react in certain situations and his or her style of relating to others. It also can help you evaluate the applicant's core values. All of these can indicate how an individual will fit into your organization. In addition, some HR managers have developed a profile of the type of contact center employee who succeeds in their companies and seek to find applicants with those same characteristics and profiles. —Curt Barry, president, F. Curtis Barry & Co., a
Reported by Alicia Orr Suman All direct marketers are faced with the same ongoing challenge of fulfilling customers' orders in a timely, accurate and cost-efficient manner. Today, that challenge is coupled with the increasing pressures of a difficult economic environment. To succeed now requires operations executives to keep one eye focused on controlling or even cutting costs in the warehouse and customer service center—while keeping the other eye on providing customers with ever-faster and more accurate service to stay ahead of the competition. Four chief operations executives from different types of companies—a seller of industrial clean-up products, a vitamins manufacturer and marketer, and
A Little Giving Can Go a Long Way, At the Holidays… And Beyond. By Lois K. Geller At a wedding a few months ago, I met a nice man in the insurance business. He was bragging about his granddaughter, and I lamented that I wasn't a grandmother yet. A few days later he sent me a little book about being a grandmother with a sweet note. I know he didn't do it expecting any business from me, but the next time I think about buying insurance I'll give him a call. Usually when I speak at industry conferences or to my class at
By Lisa Yorgey Lester Get ready for another postal rate hike. International direct marketers can be sure global postage rates will go up this January, when terminal dues increase by 15 percent. Managed by the UPU, the terminal dues system is used to calculate the payments between countries for delivery of inward international mail. Payments are based on a percent of a country's domestic letter mail rate for delivering international mail received from other countries. Consequently, international postal rates will likely increase. Don't let a global postal increase eat into your bottom line. Much can be done to lower these ever-expanding costs. Here are
Adieu, Franc! Bonjour, Euro! By Lisa Yorgey Fireworks, parades and great fanfare marked France's adieu to the franc, a currency in circulation in its current form for more than 200 years. The Germans were a bit more pragmatic in their lebe woh—or goodbye—to the deutsche mark and let it quietly retire, reports Sascha Fuhren, marketing director, Deutsche Post. In total, about 304 million people living within 12 European countries have bid a fond farewell to their national currencies and embraced the euro. The Changeover The three-year transitional phase for the euro currency came to an end on Jan. 1, 2002. Euro cash
By Lois K. Geller Last Saturday night, I went with a friend to see the Harry Potter movie. I had read the book and was looking forward to getting away from work and being entertained. It was fun and it gave me some insights and lessons about direct marketing … 1. Harry Potter is supposed to be a children's movie, but it strikes a chord with many different groups of people. I sat in a packed Manhattan theater at 8 p.m. and the only kids in the theater were on the screen. There were seniors, teens, couples, singles, groups of people