8 Frequently Missed Lead Gen Opportunities for Your Homepage
April 3, 2012

Let’s face it: While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78 percent of people conduct product research online, and nearly all of those people will decide whether or not to stay on your site within the first few seconds of arriving. That means you have a very short window to capture their attention, deliver your message, and encourage them to complete a conversion activity. Equally important is an understanding that all traffic is not created equal.

Windows 8 First Impressions: It's a Game Changer
March 19, 2012

The PC needs saving. With Windows 8, Microsoft believes it has the magic cure. It just might. I've been testing a consumer preview version of Windows 8 for the past week, and it's unlike anything I've ever seen in a PC operating system. The stunning "Metro" interface just begs you to touch and interact with it. Beautifully designed apps, ultra-simple navigation, and instinctive commands make it hard to believe Metro came from the same company that brought us Windows Vista.

The Economics of Emotion—And How to Use Them in Marketing
March 13, 2012

The economics of emotion are so powerful in driving consumers to buy, pay more and spread the word that leading companies are already replacing customer satisfaction with “emotional connection” as a KPI. New solutions that tap into and measure human emotion are spawning, and emotion has become a trending topic in Silicon Valley with venture capitalists like Vinod Khosla actively watching this space. Let’s take a look at several solutions forming around emotion, making it more accessible and actionable:

10 Consumer Trends Wreaking Havoc on Brands
February 29, 2012

It’s no secret that consumer behavior is at the core of any major marketer’s decision-making process. The challenge, of course, is accurately determining how consumers are responding to the societal changes and influences that ultimately impact their buying decisions. With that in mind, Mindshare has identified the current trends advertisers are either facing now or will face in the very near future that will impact their commercial messaging.

The Number of Mobile Devices Will Exceed World’s Population by 2012 (& Other Shocking Figures)
February 15, 2012

Despite its long and boring name, Cisco’s “Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update” is one of the more fascinating data-filled reports you’ll read this year. The report examines the dramatic growth we’re seeing in the mobile Internet space, including the massive demands for mobile data, the growth of mobile video, and the rise of the smartphone as new gateway to the web itself. Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row.

Netflix Pays $9 Million to Settle Privacy Lawsuit
February 14, 2012

Netflix has agreed to pay $9 million to settle a class action lawsuit alleging it violated the Video Privacy Protection Act, according to a Securities and Exchange Commission document Netflix filed late Friday. The class action complaint filed last year in the Northern District of California alleges that Netflix violated consumers’ privacy when it kept personal information, such as credit card data and video viewing history, on file after shoppers canceled their subscriptions, which violates a portion of the Video Privacy Protection Act. Passed in 1988, the law was designed to prevent video rental services from sharing information about

The Customers 
Are in Revolt!
February 1, 2012

In the fall of 2011, if the marketing powers-that-were at Bank of America and Netflix had practiced the Method Marketing concept, they would not have wound up eating large helpings of crow.

Segments of One: Smarter Targeting for Your Customers
January 31, 2012

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting. What do Pandora, Netflix, and Amazon all have in common? All three are world-class "segmenters." Almost everyone segments to some extent—targeting different customers with different marketing—but typically those segments are big, macro-level segments. Software companies may have an "enterprise" segment and a small business segment. But Pandora, Netflix, and Amazon take it to another level by creating "segments of one": micro-segments that target each customer uniquely, allowing the companies to convert visitors into long-term, high-value customers at very high rates.

5 Big Cloud Trends For 2012
December 28, 2011

Cloud computing is no longer the curiosity it was a few years ago. Today companies are increasingly looking to cloud computing as an integral component of their computing strategy. The rationale is clear. Companies now understand that cloud computing offers the possibility of being able to more to seamlessly change IT without having the time and expense of setting up, configuring, and deploying new systems. Many companies are discovering that it is much easier to experiment and innovate with cloud computing than with traditional computing models.

Postal Service Cuts Will Slow First-Class Mail
December 6, 2011

Unprecedented cuts by the financially struggling United States Postal Service will slow delivery of first-class mail beginning in the spring and, for the first time in 40 years, eliminate the chance for stamped letters to arrive the next day.

The estimated $3 billion in reductions, to be announced in broader detail on Monday, are part of a wide-ranging effort by the Postal Service to quickly trim costs and avert bankruptcy.