New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products and services. A report released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers says U.S. advertisers poured $9.6 billion into their campaigns during the first three months of the year. That’s up 16 percent from $8.3 billion at the same time last year.
This week, advertisers will sit down with the broadcast TV networks and hash out their "upfront" ad buying deals for the year. The talks are one of advertising's huge, dramatic set-pieces. As Ad Age describes it, "possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how $9 billion of the $62 billion U.S. TV ad market will be spent next year." Networks are expecting, again, to see TV ad spending rise. CBS chief Les Moonves is bullish, and analysts expect the network may get 7 percent to 9 percent price increases.
Love YouTube, but hate the ads? Then you’re not going to be any happier with most of the subscription videos the site is going to start selling. They’re going to have ads, too, say people familiar with YouTube’s long-awaited plans. That should give you a sense of how incremental YouTube’s move will be when the site formally announces it this week, likely on Thursday: This isn’t a shift in strategies, or an attempt to take on Netflix or Hulu, but a relatively simple add-on option that gives YouTube video makers another way to make money.
As the 1940s air war in Europe intensified, the Allies faced a major problem. Their bombers would leave England by the hundreds, but too many of them didn’t return, brought down by extremely heavy enemy flak. The Allies desperately needed to beef up the armor on their planes to provide protection, but armoring an entire plane, or even an entire cockpit, involved far too much weight. How could they choose the few especially vulnerable places to be armored? A couple of clever engineers solved this problem with a counterintuitive analysis. After comprehensively logging the locations of flak damage inflicted around
There's no need for fluff and buzzword BS when there's rock-hard data to draw upon. Look around the business world, and you'll see marketers who are enhancing their products with data-informed decisions. When you consider the vastness of data sets like Google searches, commercial transactions, social networks, GPS and the connected fitness trend, it's not hard to believe that as a society, we log about 2.5 quintillion bytes of data every day. ... The magnitude and specificity of this information has given rise to the term Big Data
A bipartisan Senate committee voted unanimously on Thursday to advance a privacy reform bill that would tighten the restrictions on how the government and law enforcement can access user email and other electronic messages in investigations. Called the ECPA Amendments Act, the bill would modify the 1986 Electronic Communications Privacy Act (ECPA) to require government and law enforcement agencies to get a warrant for all types of electronic communications regardless of whether or not they had been read by the user and no matter how old they are. Previously, ECPA allowed access of user communications without a warrant if they
At a big press event on Thursday, Facebook plans to launch new ways to filter the News Feed. These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts and new albums, according to multiple sources both within and close to Facebook. Larger images and image-based ads in the Web and mobile feeds are coming, too. Why is Facebook adding new streams? Because we are information junkies. Give us a feed and we’ll read it. But when we scroll so far we hit re-runs—we hit the road.
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband, Xbox and iPads, several sources tell The Hollywood Reporter. The decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee is composed of representatives from major TV networks, local TV stations, cable TV networks, advertising agencies and some big brand advertisers. The decisions made by the committee are not binding, but
When you're lying awake at night, going through your mental checklist of job-related worries, is compliance to federal, state and local laws and regulations one that springs immediately to mind? Probably not. But perhaps it should, given the complexity of today's regulatory environment. As the Association of Corporate Counsel points out, there are federal, state and local regulations covering virtually every facet of marketing, including
I work every day. Compulsively. Being a political junkie, I'll take a break Sunday morning if any of the talk shows have interesting guests. What I want is a quick, down-'n'-dirty schedule: 1) Name of the show; 2) who are the guests; 3) the panel of babble-heads. With that information, I can make a view/no-view decision in 20 seconds.