Netflix

The Super Bowl is a marketer’s dream, but brands that target ads to binge-watchers are also finding captive audiences.

Here’s how to increase website engagement and get visitors to stick around longer.

For a lot of verticals, Facebook users are Ground Zero for research, predictive modeling and targeted marketing. Scientists and

Within a day of discovering the star of one of its flagship programs was accused of making an unwanted sexual advance on a minor,

Not so long ago, in a data-driven marketing seminar I was giving for some Brazilian Microsoft executives, I asked how many of the more

Marketers are in love with big data and predictive analytics, yet they seem to ignore data breach issues. However, what if data

How well do you know your customers? Sure, you may have a grasp on some basic demographic information and order history, but how well

Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare

One in three ad dollars will go to digital advertising next year, meaning digital media spending will be almost equal to television spending. Digital strategies will help drive the U.S. advertising market to $172 billion in 2015, according to new research from Magna Global. This—in combination with mobile and social networking—will push digital to the forefront

Companies like Amazon and Netflix have conditioned consumers to expect that every brand interaction should be relevant and personalized. This is a good thing. It pushes companies out of their traditional comfort zones. But, most discussions on relevancy have focused almost exclusively on content. Missing from the conversation is the importance of timing and platform