NetApp

101 Examples of Social Business ROI
January 13, 2012

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …

Alinean Introduces Social Media ROI Calculator
January 18, 2011

"In today's 'age of austerity' every significant investment requires proof of bottom-line impact — a condition called Frugalnomics," said Tom Pisello Alinean research measured the engagement levels and derived value of Fortune 500, and select mid/small company social media campaigns. This research revealed that the ROI can be calculated through the Social Media Value Chain, a method for quantifying the costs, benefits and bottom-line value, including: The Social Media Value Chain research and key findings were embodied in a Social Media ROI Calculator to help marketers model the level-of-engagement and derive the investment requirements, benefits and ROI.