Well, it's official. On July 7, Target Marketing ran "Is 'Buy Now' Twitter's E-commerce Future?" Apparently, it is. On Monday, Mashable ran "Twitter Officially Begins Testing 'Buy' Button." (With a less exciting headline, Twitter made the same announcement, "Testing a Way for You to Make Purchases on Twitter."
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
by Janet Follmeyer When looking at a long-term control, the million-dollar question that springs to mind is, "What makes this particular mailing so successful?" For the National Geographic Society's 10-year control for its magazine, National Geographic, the answer is simple: testing and adapting. Liz Safford, the magazine's circulation director, stresses the key role that testing has played in the package's success. "I started working for the Society when the package rolled out, so I have worked with all the changes that enabled this package to be so successful. It hasn't been static; it has evolved. We have tested the package, which makes it