Natural Resources Defense Council

6 Ways to Master the Green Message
September 17, 2008

Green marketing messages are widespread, with environmental claims and certifications now almost commonplace among the many products and services that prospects receive. But are they effective? And if they aren't, why not?

TM0907_Cover/chart
September 1, 2007

The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard

Three Ways to Create a Pro-environment Package
August 8, 2007

Everything is turning green, not from envy but for the environment—and, make no mistake, for business. The environmental movement has gathered steam in recent years not just because of genuine concern for what’s growing or deteriorating on and around the earth—global warming, water and air pollution, peak oil—but also because savvy businesses have very recently created a “win-win” scenario, helping the environment and their businesses with new policies, manufacturing processes and materials, to name a few. The direct mail industry has similarly warmed to the big idea and has begun the big conversion. The Direct Marketing Association leads the way, encouraging its members to

The Increasingly Green Paper Trail
April 11, 2007

One year ago, almost to the day, TM Tipline published a Q&A entitled “Derek Smith on Direct Mail and the Environment.” As a former CEO of a major paper, printing and packaging group in South Africa and now a Washington, D.C.-based consultant whose mission is to bring environmental reform to the paper, printing and graphic design industries (http://www.paperleadership.com), Smith noted some improvement in the industry’s environmental performance, but was also painfully aware that much work remained to be done. Here’s an update, with some growing problems alongside some signs of hope. Old Problems in Some New Places The nonprofit Natural Resources

Production and Paper Special Report: Cycling Through Your Options
June 1, 2006

Consumers have become increasingly concerned about the environmental impact of the companies from whom they buy, and the direct mail delivered to their doorstep is a conspicuous reminder of paper consumption. Fortunately, finding a suitable paper that contains post-consumer waste is possible for just about every direct mail application. However, identifying a supplier that can provide product at the desired cost and composition requires knowing where to look. Not Your Grandfather’s Recycled Paper “Any [direct mail] product can be made with recycled fiber” without losing quality, according to Brian Cummins, the product and value chain manager for publications at paper manufacturer Stora Enso. Cummins says

Five-minute Interview with Under the Canopy's Marci Zaroff
March 1, 2005

For direct marketers, environmentalism is not just about using recycled paper and soy-based inks; it's about building every component of your campaign around environmentally sound practices. From design and production to lists and fulfillment, there are a number of places where environment-friendly direct marketers can make a difference. We spoke with Marci Zaroff, founder, president and CEO of Under the Canopy, a catalog and Internet-based retailer of apparel and home products made from organic fibers, about the efforts her company makes to minimize its environmental impact. Target Marketing: What does your company do to be environmentally friendly? Marci Zaroff: Under the Canopy was

Five-minute Interview with Under the Canopy’s Marci Zaroff
October 1, 2004

For direct marketers, environmentalism is not just about using recycled paper and soy-based inks; it’s about building every component of your campaign around environmentally sound practices. From design and production to lists and fulfillment, there are a number of places where environment-friendly direct marketers can make a difference. We spoke with Marci Zaroff, founder, president and CEO of Under the Canopy, a catalog and Internet-based retailer of apparel and home products made from organic fibers, about the efforts her company makes to minimize its environmental impact. Target Marketing: What does your company do to be environmentally friendly? Marci Zaroff: Under the Canopy was founded on the