National Republican Congressional Committee
The 2012 presidential election is important to direct marketers for reasons that have nothing to do with who wins or loses. It has been shaped by the tools of direct marketers—and many that marketers are only just starting to explore. It's not just politics imitating marketing, but perhaps also a glimpse into direct marketing's future.
The Supreme Court will announce a series of decisions about the constitutionality of the health insurance law passed in 2010 later this month, and House Republicans are planning an experimental online effort to gin up renewed support for repeal. The campaign, brainchild of National Republican Congressional Committee Digital Director Gerrit Lansing, takes a fresh approach to old-school petitioning, one that combines social media gizmos with a retro tech twist. (Part of the plan involves a computer printer that has its own Twitter account. Follow along if you can.)