Names in the News

Hotlists—New and Updated Files on the Market
January 18, 2011

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

TM0907_Cover/chart
September 1, 2007

The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard

Market Focus - Environmentalists
October 1, 2005

The Merriam-Webster dictionary defines an environmentalist as "an advocate of environmentalism" and as "one concerned about environmental quality, especially of the human environment with respect to the control of pollution." However you define environmentalists, the League of Conservation Voters (LCV), a nonpartisan, nonprofit organization that gives a political voice to the national environmental and conservation community, cites that there are approximately 10 million to 12 million members of environmental organizations in the United States—the organization's own definition of environmentalist is a dues-paying member of a state-based or national environmental organization. The majority, or about 76 percent, of these members are

Keeping Pace
February 1, 2005

By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be considered a cyclist, or is there more? According to a 2003 sports participation study by the National Sporting Goods Association (NSGA), the overall bicycle riding population—made up of individuals 7 years of age or older who bike six or more times a year—numbers 36.3 million in the United States. But that's a pretty wide net. A truer representation of the cycling market is a group NSGA refers to as "frequent participants"—those who have biked

Balancing Act
August 1, 2004

Special Olympics focuses on long-term donor value while continuing to invest in acquisition Having an eye toward long-term donor value means you can’t just focus on getting good response to your next mailing campaign. You have to think in terms of donor lifecycles—from first-time renewals through retention and even to recapturing lapsed or dormant donors. As Joan Wheatley, vice president of donor development for Special Olympics Inc., knows, any one of these existing donor segments with whom you’ve established a relationship is likely to have a higher lifetime value than a batch of just-acquired names. For example, when it comes to renewal mailings, Special

Shared Vision
June 1, 2003

By Paul Barbagallo Like any successful marriage, even one with cyclical doses of quarreling and reconciling, a sound mailer-list broker partnership is founded on trust. Fostering a relationship of open data exchange and healthy communication is the key to realizing the potential of this mailer-broker union, list gurus attest. "We view our vendors as partners in our business," shares Bill Buchler, vice president of marketing for home maintenance catalog HSN Improvements. "A strong partnership allows for trust, and because of that partnership, I trust [my list broker] with my data. If you're in a situation where you don't have that level of trust, then

Profile - Harvard Health Publishing (1,905 words)
August 1, 2002

By Alicia Orr Suman Profile: Harvard Health Publishing Marketing newsletters by mail requires a solid dose of promotion. But for Harvard Health Publishing, the serious subject matter of its editorial means its sales tactics have to be tempered. The challenge for Harvard Health Publishing is to sell subscriptions to its five monthly titles in a newsletter market that's full of sometimes outrageous promotional promises: miracle cures, fast money, instant wealth. It's within this environment that the publisher must continually strive to get its sales message across clearly, effectively and with just