Names and Addresses

Auto Restorers: Lists to Test
September 1, 2007

The following is a sample of lists available to reach this market. F&W Publications Old Cars Masterfile: 94,546 active subscribers to Old Cars Weekly and Old Cars Price Guide. Price: $95/M. Call: MKTG Services, (800) 936-6210. Kanter Auto Products: 26,550 last 12-month buyers of antique and classic auto parts. Price: $95/M. Call: Names and Addresses, (847) 465-1500. Auto Restorer: 44,367 active U.S. subscribers. Price: $100/M. Call: Bowtie List Management, (949) 855-8822, ext. 3420. Hemmings Motor News: 142,118 active subscribers. Price: $95/M. Call: Statlistics, (203) 778-8700.

Market Focus: Amateur Woodworkers
April 4, 2006

Nailing Down a Niche Thinking small can generate big results. At least, that’s what some marketers are finding when it comes to the woodworking hobbyist market in the United States. A survey conducted by National Family Opinion on behalf of Wood magazine found that approximately 5.5 million Americans actively participate in woodworking as a hobby, says Mark Hagen, the magazine’s publisher. That’s a relatively minute segment of the population but, in the case of woodworkers, it’s not the market size that counts—it’s the demographics. The typical amateur woodworker is male, 50 to 55 years old, educated, married and a homeowner, says Lawanna