The phrase "free shipping" is like a siren song to many who shop on the Internet. For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10, says Wharton marketing professor David Bell. Bell noticed this phenomenon a few years ago while doing research for an online grocery store, and the observation prompted him to look more closely at the ways Internet retailers use shipping charges -- or the lack thereof -- as a promotional tool.
The deal space today is a direct marketing machine. That’s part of its problem and yet one of the reasons I love it so. The get email send offers has been referred to as the blunt instrument approach, so it will need to be fine tuned if it is to continue. Otherwise, it will turn into the yellow pages business—big but dying.
Yesterday, we reported that Google Realtime Search had mysteriously disappeared. Today comes the reason why: Google’s agreement with Twitter to carry its results has expired, taking with it much of the content that was in the service with it.
After about six months of proceedings, News Corp. has finally rid itself of MySpace. It sold the troubled social site to a little-known advertising company called Specific Media for $35 million, a measly amount compared to the $580 million News Corp. shelled out to acquire MySpace in 2005.
From the now-I've-heard-it-all-file: Ever send a message on Facebook at 3 a.m. after a night of alcohol imbibing that you regretted? Don't even remember doing it? Then the Social Media Sobriety Test, a free Firefox plug-in from online security company Webroot Software, is for you.
Marketing a message in the digital era requires fluency in a variety of new and emerging media. "Video has won out as the medium for marketing," according to Americhip President Kevin Clegg, but delivering it to your target market can be tricky. One solution that's gaining popularity is the use of ultra-thin LCD screens to deliver video in print publications.
Every company talks about innovation and recognizes the need to be innovative. But then why do so many promising ideas die an untimely death? Let me introduce you to the assassins of innovation who have your next big idea in their crosshairs:
With its traffic plummeting and its future uncertain, social media and entertainment site MySpace is having an increasingly hard time drawing advertisers, especially for long-term deals. In February, MySpace registered its sharpest audience declines since the site began its downward spiral in 2009. Traffic to MySpace last month plunged 44 percent from a year earlier to 37.7 million unique U.S. visitors, its lowest monthly total since February 2006, according to comScore Inc.
BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced it is the first to offer a global SEO platform so companies can reach any market in any corner of the world.