Marketing and Augmented Reality: The Real Deal?
August 12, 2013

What is augmented reality? Rather than the subject of a dorm bull session, that was a valid question at the Augmented Reality Event, ... Exhibitors gave attendees the chance to overlay an animal face on top of their own and make it open its mouth or roll its eyes, play a game of Pong in midair ... All these additions to reality involved some kind of camera—usually in a tablet or smartphone—and software that would recognize the object and trigger the special content. At the same time, the question was raised: What is augmented reality (AR)?

Facebook's Surprising Dependency on Premium Content Creators
July 18, 2013

My friends in the expensive business of premium content have an economic bone to pick with a certain social network. The story goes that Facebook gets mundane content from its users for free, and then uses that content to draw its audience of more than a billion people, most of them spending hours on end at the site. And somehow, without spending a dime on content, Facebook rakes in the advertising dollars. It's not right, is it? The world's most creative professionals painstakingly toil to create outstanding—and undeniably expensive—content, all while banal photo snapshots of breakfast make billions for

2 Ways to Use Competitive Intelligence on Email Subscriber Lists
May 29, 2013

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as a benchmark. If you’re currently doing this, I’ll show you two new ways to measure the growth of your list using data from third-party competitive intelligence tools—so you can be not only best in class, but also be better than your competitors

Comedian: Email Pulls in Crowds, Social Is Ephemeral
May 1, 2013

Comedian Steve Hofstetter thinks of even social networks as middlemen. The most direct way he can market to his fans, he says, is through email marketing. Hofstetter believes his email list is his main conversion tool because it gets fans to come to his shows. In the end for Hofstetter, the show's the thing.

3 New Ways to Measure Email Campaign Effectiveness
April 30, 2013

Almost 70 percent of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and marketers need to work extra hard to stand out. Luckily, measuring email campaign performance is moving beyond opens and clicks. New measurements are available that can tell you not only how your campaigns are faring, but also what’s working for your competitors

How PetFlow Turns $200,000 in Facebook Ads Into $10 Million in Sales
March 18, 2013

Some companies just know how to do things right. Twitter and Facebook took the social world by storm, while MySpace died off over time. Microsoft was king for decades, now Apple is dominating like never before. You used to go to the pet store to pick up pet food … now you order through!

The 10 Rules of Social Media Marketing Engagement
February 27, 2013

As the social media landscape grows with both mainstream and specialized sites, so will the creative ways to communicate to friends, followers and fans. Although the current social network behemoths are Facebook, Twitter and LinkedIn, other venues like Pinterest and Google+ are also carving out a niche for themselves. And MySpace still has a strong foothold amongst the younger demographic. But don't forget that social marketing isn't just for networks. Forums, chat rooms, message boards and blogs are the granddaddies of Web 2.0. These venues are where socializing and interacting in communities originated. Some call it old school, others an untapped resource when used correctly in your online marketing mix. However, before you starting posting away, it's a good idea to know the "best practices" that help make up a successful social marketing program.

Infographic: Top 10 Failed Social Media Sites
January 28, 2013

As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the internet itself. However, many have already forgotten the large social media players of the not-so-distant past that have utterly failed. It doesn't seem that long ago when names like MySpace, Friendster and even Digg were all the rage. These monster social media sites had their "time in the spotlight," but now they're either long forgotten, slowly dying or simply drifting along with little to no growth.

Review: Facebook's Graph Search Promising But Incomplete
January 22, 2013

According to Facebook's new search feature, only two of my 526 friends like cats. Judging by the number of cat photos filling my feed every day, this is obviously not accurate. It also demonstrates one of the big problems with Facebook's approach to search. The company's new tool, awkwardly named "Graph Search," was announced with much fanfare at Facebook's Menlo Park campus Tuesday. The new search feature lets you draw connections between people, their profile information and their interests on Facebook. In theory, it's a good recipe for finding recommendations for doctors, businesses, products, TV shows or bands

Spamalittle: How Facebook's Plan to Charge $100 to Message Mark Zuckerberg Could Change Email Forever
January 15, 2013

Ever wonder why you don’t get a lot of spam in your Facebook inbox? It’s because the site quietly routs messages from people you aren’t friends with into a separate folder, cryptically labeled “Other.” That works really well when it comes to sparing you from unwanted mail. And it’s obviously important to Facebook, which crushed MySpace partly because the latter was strewn with spam. But as Elizabeth Weingarten explained in 2011, Facebook's filter sometimes works a little too well, shielding you from messages you would have actually really liked to see