Whether you are redesigning or simply rethinking your current Web site, Boca Raton, Fla.-based Internet marketing company MoreVisibility's recent white paper, Top 10 Considerations When Planning a Web Site Redesign, written by Director of Optimized Services Khrysti Nazzaro, is a helpful checklist for across-the-board improvements.
When it comes to the information that search engines prefer and rank highly, well-run blogs have it in spades, says MoreVisibility, a search engine marketing firm in Boca Raton, Fla. In its whitepaper, “Blogs—Learn How and Why They Fit Into Your Search Engine Marketing & Optimization Campaigns,” the firm explains that blogs with rich and frequently updated content, keyword links, and unique and popular content offer up just the precise blend of relevance and recency that search engines desire for their top search results listings. To help your blog meet the above criteria as well as be easily scannable by both readers and search engine
By Hallie Mummert With competition for keywords in the pay-per-click (PPC) realm promising to drive rates through the roof, marketers are mulling over paid inclusion as a viable search engine marketing (SEM) strategy. With paid inclusion, marketers pay search engines a fixed rate to ensure their Web pages are indexed. Arguments against paid inclusion tend to center on the doubt that this strategy might not perform well, since it doesn't guarantee high placement in a search engine's organic listings. But naysayers are losing out on a big opportunity, states Tom Fanelli, vice president of sales and marketing at Coastal Computer Corp., a service management