MKTG Services

Market Focus-Amateur Photographers (958 words)
December 3, 2002

By Paul Barbagallo On the basis of their salaries, most professional photographers lack the spending power to merit attractive direct mail offers. According to the U.S. Bureau of Labor Statistics, the median annual income of salaried photographers was $22,300 in 2000. But amateur photographers—anyone from the retired, aspiring portraitist to the stock-broker who travels on the weekends to capture nature with his lens—represent a profitable market segment fit for myriad offers. "Amateur photographers are simply those people out striving to perfect their passion for picture-taking," asserts Mike Gural of American List Counsel, manager of the Outdoor Photographer magazine

Amateur Photographers
December 1, 2002

By Paul Barbagallo On the basis of their salaries, most professional photographers lack the spending power to merit attractive direct mail offers. According to the U.S. Bureau of Labor Statistics, the median annual income of salaried photographers was $22,300 in 2000. But amateur photographers—anyone from the retired, aspiring portraitist to the stock-broker who travels on the weekends to capture nature with his lens—represent a profitable market segment fit for myriad offers. "Amateur photographers are simply those people out striving to perfect their passion for picture-taking," asserts Mike Gural of American List Counsel, manager of the Outdoor Photographer magazine subscriber file. "The subscribers

Civil Engineers
October 1, 2002

Information is the Key to Tapping This Highly Educated Market By Lisa Yorgey Lester Civil engineering is one of the oldest engineering professions. From ancient pyramids, aqueducts and dams to modern day bridges, runways and highways, its practitioners have been entrusted with building and maintaining the infrastructures in which we live. In 2000, civil engineers held approximately 232,000 jobs. According to the U.S. Bureau of Labor Statistics, more than half of these engineers were employed by engineering consulting firms that primarily develop designs for new construction projects. The remaining engineers were employed by federal, state and local agencies, construction and manufacturing industries, or

School Kids 41 Million Strong & Growing
September 1, 2002

By Alicia Orr Suman Young children, ages 5 to 9, numbered more than 20 million in 2000. Add in their slightly older siblings, and you have a market of more than 41 million children age 14 and younger, according to the U.S. Census Bureau. It's a lucrative market, too. Moderate income families spend $160,600 on average, raising a child from birth through age 17, the U.S. Department of Agriculture reports. A good portion of that expenditure happens during the elementary school years—a time of rapid physical and emotional growth for young children. Just think of all the toys, books and clothing kids consume

Profile - Harvard Health Publishing (1,905 words)
August 1, 2002

By Alicia Orr Suman Profile: Harvard Health Publishing Marketing newsletters by mail requires a solid dose of promotion. But for Harvard Health Publishing, the serious subject matter of its editorial means its sales tactics have to be tempered. The challenge for Harvard Health Publishing is to sell subscriptions to its five monthly titles in a newsletter market that's full of sometimes outrageous promotional promises: miracle cures, fast money, instant wealth. It's within this environment that the publisher must continually strive to get its sales message across clearly, effectively and with just