Microsoft Corp.

European Court: Google Must Remove Links to Personal Info Upon Request
May 14, 2014

People should have some say over the results that pop up when they conduct a search of their own names online, Europe’s highest court said Tuesday. In a landmark decision, The Court of Justice of the European Union said Google must listen and sometimes comply when individuals ask the Internet search giant to remove links to newspaper articles or websites containing their personal information. Campaigners say the ruling effectively backs individual privacy rights over the freedom of information

Yahoo Withdraws DNT Support
May 9, 2014

Yahoo has joined Google in expressing its frustration at the lack of progress on industry standards for "Do Not Track" requests, and is withdrawing the option for users to opt out of advertiser tracking in their browser settings. As a result, advertisers can track users’ online behavior on Yahoo for ad targeting purposes, whether or not they have opted not to be tracked in privacy settings, according to TheDrum.com. The search firm and content provider said it regards personalization as key to the Web experience, and therefore needs to be able to track

Facebook: The World’s Biggest Direct Marketing Company
April 28, 2014

Last week, the company announced bumper results for the Q1 2014: a billion dollars in pre-tax income and more than $642 million dollars in net income. Earnings were up about 20 percent from the last three months of 2013. Compared to the same quarter 12 months ago, the firm generated almost three times as much income. True, in the world of successful tech companies, Facebook is still a bit of a minnow. Apple made $10.2 billion in its latest quarter; Microsoft made $5.7 billion; Google made $3.5 billion. But Facebook has been a public company for less

5 Ways Big Data Can Create Better Marketing Campaigns
April 21, 2014

I don't like using the term "big data" as it's become one of the most misused phrases out there. Part of the problem is that big data is really hard to define. Regardless of exactly how it's defined, there's no doubting the potential value that large amounts of unstructured data can bring to your organization. Let's take a look at this from a marketing perspective with five ways you can use big data to create better marketing: 

Google Warns: We Are Scanning Your Email
April 18, 2014

On Tuesday, Google updated its privacy policies to make it absolutely clear that it is scanning your email. It added these sentences: "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored." It also tweaked a few sentences that warn that all the stuff you upload to Google is considered fair game. (Google included the editing marks, to show you exactly which words it changed): "When you upload,

How Brands Are Using Twitter's Redesigned Profile Pages
April 11, 2014

Visa's on, but MasterCard isn't. Microsoft has crossed over, but Google's still waiting. A look at Interbrand's Top 100 brands reveals that 13 have adopted Twitter's new web-based profile pages. Twitter rolled out the redesigned profiles on Tuesday. The new design, which adds more user information and looks similar to Facebook's profile pages, is being rolled out on a staggered basis. Twitter reps couldn't be reached for comment on the timing of the brand rollouts. The GIFs below display how the pages for McDonald's, Nike and Starbucks looked before and after the change:

Is What’s Old Really New in Direct Marketing?
April 1, 2014

I led a panel discussion at a recent marketing event debating the value of "old" direct marketing techniques in the "new" modern marketing arena. Certainly, data-driven marketing is "the new black" in customer engagement—and so if you consider that direct marketing is the forerunner of all response marketing, then certainly it seems that the old is gold. Many successful multichannel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world

AOL Taking on Google, Adobe in Ad Tech
March 28, 2014

Tim Armstrong has turned AOL from a company known for dial-up Internet access into a media outlet. His next big plan? To turn the company into an advertising technology leader. The AOL chief executive sees the company playing a central role in the ad industry’s adoption of programmatic buying and selling, i.e. the use of Wall Street-like automated trading systems to place ads both online and in traditional media. Speaking at the Ad Tech conference in San Francisco, Armstrong will announce that AOL is introducing One by AOL, a new technology platform that will combine several acquisitions

Privacy - More or Less
March 24, 2014

As marketers, we should be gravely concerned about the questions of privacy and the ethics surrounding collection and use of what many email recipients consider private information. Please bear with me as I continue my commentary on the topic

Google Tests Desktop-to-Mobile Retargeting With Brand Data
March 13, 2014

The search giant is looking for advertisers with more than 100,000 registered customers. Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to target people who've visited their websites with ads on tablets and smartphones, according to agency execs who've been briefed. Google sent documents to a number of agencies to brief them on a beta test of the program within the past two weeks. Last fall, word leaked that Google and Microsoft were working on a replacement for the tracking mechanisms called "cookies"