The big question, of course, is which platform's multiscreen strategy will deliver the best results? Here's a snapshot from the playbooks of three major players, Microsoft, Apple and Google:
From big brands to small mom-and-pops, businesses of all types are leveraging the potential of Twitter to find, engage and convert new customers. It's lead generation, Twitter-style, and all of these businesses are discovering the opportunities the social network provides that they either didn't know existed or didn't have time to explore.
Last Wednesday, I spent the day soaking in knowledge at the Financial Times Future of Marketing Summit in New York City. Hearing from some of the top minds in marketing was inspiring, and looking forward, the future is very bright.
Relevancy can’t wait for email marketing programs to be perfect. Marketers should add relevancy now, says Microsoft’s Shawna Dahlin.
Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
AdWords covers every paid search need, right? Wrong, says John Gagnon. That might hurt to hear on Tax Day—especially for the big three tax preparers who will spend more than $24 million on 3,819 search terms related to the event, according to the AdGooroo Blog.
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