David Skinner, SVP and head of strategic partnerships with Merkle, on marketing clouds, data science and marketing technology success.
Account-based marketing is having somewhat of a renaissance at the moment and the momentum is running strong. The new world of
Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
A young woman wears a wide smile and a bike helmet as a display ad captures her gleeful moment of pedaling down a New York City street. "YOU'RE NOT INVINCIBLE," yells white type on a purple background below her image. "SO GET HEALTH INSURANCE NOW, BEFORE YOU NEED IT," loudly suggests the next display ad image, which hosts a smaller "learn more" button next to the EmblemHealth logo.
Marketers are spending 26 percent more on paid search this year, if they're anything like search and digital marketing agency RKG's clients. The Charlottesville, Va.-based agency, a Merkle company, released findings comparing Q3 2014 results with those from Q3 2013.
Many marketers are troubled by the idea of sending more emails to customers. Whether it's fear of being labeled a spammer or the inescapable pull of social media, it's imperative marketers reconsider the benefits of sending more email to customers. Take a moment to reassess your current email marketing strategies and keep the following three things in mind:
You know you need to market consistently. You have the best intentions of doing so, but you find yourself constantly distracted by the phone ringing, email piling up, invoices to send, clients to help, voicemails to return and the paper that is growing out of your desk. What’s a busy marketer to do? Here are five ways you can market your business consistently when you have NO time
Merkle announced it has been chosen by Twitter as a partner provider of the social network’s new tailored audiences solution. The CRM-based targeting solution enables advertisers to define their own groups of existing and target customers and connect with them on Twitter, bringing the power of direct marketing to the Twitter platform.
Working in mobile over the past decade made you weird, and honestly kind of obsessive. I get it, we've have had to be evangelists for a tiny, once thought insignificant medium. We've worked hard to get the attention we needed from the integrated media planners, to get the budget to add mobile executions to our campaigns, to earn the heart of the digital team so it includes mobile-friendly landing pages, to convince marketers to pay attention. We've collectively counted the decimals of smartphone penetration. We extolled its virtues as the real first screen.