EDITOR’S NOTE: I am delighted to welcome as a guest columnist Kenneth G. Kraetzer, vice president, CBSI, a credit card marketing services firm in Harrison, N.Y., and a member of the Sons of the American Legion Post 50, Pelham, N.Y. Suddenly the Navy is getting a lot of respect. President Bush startled the media, the military, and all of us by choosing Admiral William Fallon to replace General John Abazaid as head of Central Command in charge of the land war in Iraq. Now Admiral Mike Mullen has been picked to replace Marine General Peter Pace as Chairman of the Joint Chiefs of Staff.
A review of the leading continuing education programs for direct marketers By Hallie Mummert How productive are you? Competent enough to put out the work of four people? OK, well maybe not four of your contemporaries. But it might surprise you to know that productivity in the United States has increased four-fold since the late 1940s to keep pace with the economy, says Peter Cappelli, professor of management and director of Wharton Business School's Center for Human Resources, in Philadelphia. In August 2003, Cappelli published a study on labor trends, Will There Really Be a Labor Shortage?, that discussed work force composition