Melissa Data

Melissa Data Unveils Email Object
January 24, 2008

Melissa Data, a developer of high-performance contact data verification and mail management solutions, has unveiled Email Object, a new product for verifying e-mail addresses.

Melissa Data Unveils New Email Validation Tool
January 14, 2008

Email Object offers the fastest, easiest way to verify email addresses! RANCHO SANTA MARGARITA, CALIF. (January 14, 2008) – Melissa Data, a developer of high-performance contact data verification and mail management solutions, has unveiled a new product for verifying email addresses, Email Object. This customizable API tool can be used to verify email addresses in databases, address books and spreadsheets, or from a website form. Email Object is ideal for companies who rely heavily on email communication to stay current and connected with their customers, or for those companies looking to benefit from the affordability of email marketing campaigns. “The first thing you have

USPS® Certifies Melissa Data with NCOALink® Full Service Provider License
July 11, 2007

RANCHO SANTA MARGARITA, Calif. (June 19, 2007) — Melissa Data ( is pleased to announce it has been licensed as an NCOALink Full Service Provider by the USPS® (United States Postal Service®). As one of only a handful of Full Service Providers, Melissa Data can update third party mailing lists and customer files against the full 48-month change of address file containing over 160 million change-of-address records, as opposed to the 18-month file provided to Limited Service licensees. “We are very proud to be a certified Full Service Provider,” says Chris Rowe, vice president of data enhancement services at Melissa

Melissa Data’s New Database Targets Homeowners
May 15, 2007

Online database makes it easier to find prospects based on both homeowner and property information RANCHO SANTA MARGARITA, Calif. (May 15, 2007) — Melissa Data (, a provider of business and consumer mailing lists, databases and sales leads, today announced the availability of a Homeowner database, one of the first online databases offering comprehensive information on both absentee and on-site homeowners, and their properties. “Absentee and on-site homeowners represent a segment of the population with substantial buying power,” said John Hull, Melissa Data vice president of list sales. “Using the Homeowner database, businesses may customize, order, and download targeted lists to reach the right

Melissa Data Adds DPV™ and LACS-Link™ to its Address Management Solutions
May 1, 2007

Enhancements included free and in advance of the August 2007 USPS® mandate RANCHO SANTA MARGARITA, Calif. (May 1, 2007) — Melissa Data (, a provider of data quality software and services, today announced that its address management solutions, MAILERS+4® and Address Object, now include DPV and LACSLink at no additional charge – meeting new USPS CASS certification requirements months early. Previously available as optional upgrades, Melissa Data is providing these data files for free to new and current customers to help eliminate undeliverable-as-addressed (UAA) mail. These product enhancements come in advance of the USPS mandate that starts August 1, 2007 and requires

Nuts & Bolts: Tech Talk
May 1, 2007

Effortless E-mail VerticalResponse, a self-service e-mail and direct mail service provider, has announced it is adding a new set of tools to its e-mail marketing product. The improvements allow users to address the look of outbound communications, as well as strengthen their ability to track response. Specifically, the new features include Email Canvas, a tool that includes several prebuilt layouts into which users can add text and images; a media library into which images can be uploaded and stored; a Click-to-Conversion tool that enables users to track a recipient’s initial click to a page visit; and a ROI calculator. Web: Find the Best Postal

Melissa Data Acquires Peoplesmith Software
April 10, 2007

Combined company to deliver complete solutions for quality contact data management and mailing services RANCHO SANTA MARGARITA, Calif. (April 10th, 2007) — Melissa Data,, a leading provider of data quality software and services, announced today that the company has acquired Peoplesmith Software, a company that has produced direct mailing solutions since 1980. Melissa Data will now sell and support Peoplesmith’s quality line of software and APIs, most notably Double Take, Right Fielder, Personator, and StyleList. The monetary details of the deal were not disclosed. “Direct marketers are calling for integrated software solutions that enable them to verify, correct and standardize contact

Technology Roundup: List Hygiene Solutions
May 1, 2005

By Hallie Mummert Mail that is undeliverable as addressed, called UAA, amounts to close to 6 billion pieces of mail annually that have to be redirected, either to the correct address, back to the mailer or into a recycling bin. The U.S. Postal Service estimates that it spends in excess of $1.9 billion annually to process mail that is incorrectly addressed. To stem some of the blood loss, the USPS put mailers on notice in 2003: Those companies claiming automation or presort rates on First Class mail are required to use an approved address change correction tool—such as Move Update or NCOA—no earlier than

Postal - All Cleaned Out
September 1, 2003

Users of First-Class mail who have not yet complied with U.S. Postal Service (USPS) Move Update rules are feeling the sting. Earlier this year, the agency began reclaiming postage discounts from marketers who have not run their lists through National Change of Address (NCOA), Fastforward or Address Correction Service (ACS). "It has become a huge financial burden for the USPS to deal with undeliverables," says Gary Van Roekel, vice president of sales and marketing for Melissa Data, a postal automation software provider. To maximize postal savings, Van Roekel recommends marketers take advantage of the benefits of Move Update features: NCOA: The file contains

When is NCOA Not Enough?
May 1, 2003

By Jack Schember During the past 12 years I moved four times in Southern California—from Mission Viejo to Lake Forest to Long Beach to Laguna Niguel. My career also took me to new locales, from Santa Ana to Dana Point and Rancho Santa Margarita. You guessed it: I'm like millions of Americans who don't stay in one place for too long. So if you're a marketer trying to keep track of my whereabouts, best of luck! The U.S. Postal Service says 43 million of us pick up and move every year. Many of us will take a few minutes to file a change-of-address notice