Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, what challenges he has faced in the industry and more.
The Direct Marketing Association's Insert Media Council has selected Alan Kraft as its 2009 Individual Achievement Award winner. Kraft is president of Media Horizons Management, the insert media division of Norwalk, Conn. direct marketing agency Media Horizons. Kraft founded Media Horizons in 1988, helping grow the firm into today's 40-person agency specializing in direct response.…
If location is any measure of success, that this year's Insert Day will be held in the Big Apple suggests that insert media as a sector is gaining more visibility. And nothing fosters success like more success. According to research conducted by Leon Henry Inc., about 60 new insert programs entered the market in the first six months of 2005. Given that Media Horizons puts the number of programs with annual circulations of 500,000 or more at 650, this growth spurt is a promising sign for a prospecting channel that used to be considered "alternate." And yet it's hard to define the size