Based on 20 years of research, this guide provides you with tactical tools and detailed examples to assess and optimize your ad, email and website campaigns. It also provides a step-by-step process to support the experimentation and discovery of what works (and does not) for your prospects.
The MarketingSherpa Awards identify and reward the marketers behind inspirational stories of customer-first marketing. This year, five brands were selected for the most effective, innovative and transformative campaigns of the year. Download this free report and get transferable principles that other marketers can learn and apply to their own campaigns.