MECLABS Institute

13 LPO Tactics Any Marketer Can Implement to Improve Conversion Rates
August 7, 2018 at 4:18 pm

MarketingSherpa’s free 30-Minute Marketer on Landing Page Optimization gives you 13 tactics to customize your landing pages and increase your conversion rates. The report is designed to be read over lunch and gives you only the most critical information for improving results.

Increase Your A/B Test ROI With This Simple Excel-based Planning Tool
July 11, 2018 at 12:43 pm

If you’re running A/B tests, how do you determine what to test first, last? It’s not enough to run the right tests. You will get a higher ROI if you run them in the right order. This simple Excel-based tool will help you determine the ROI of your A/B test sequence.

638% More Health Insurance Leads With Landing Page Optimization
June 12, 2018 at 2:51 pm

Marketers make assumptions. Long-form copy doesn’t work. Call center employees should be measured by average call time. Try to sell any customer that comes your way. We interviewed Denis Mrkva, General Manager, HealthSpire, a startup within Aetna. He shared how he is challenging assumptions and achieving results. (No opt-in required)

MarketingSherpa Quick Guide to Conversion Rate Optimization
May 17, 2018 at 11:16 am

In this report, we’ll show you why valid testing is so important, the three common validity threats to be aware of, why detective work is needed in most testing programs, and how personalization can make testing a challenge.

The Web as a Living Laboratory: Experiment Your Way into Maximum Revenue
March 21, 2018 at 12:39 pm

Learn how to use the web to experiment your way into a more profound understanding of your customers, and achieve sustainable competitive advantage. In this executive-level brief from the research company behind MarketingSherpa, you’ll learn how to maximize your digital investment by making the web more than just another channel.

6 Research-Backed Checklists to Optimize Your Email Marketing
March 15, 2018 at 5:48 pm

For more than 20 years, MarketingSherpa has been researching the best way to optimize response in email messages. These six checklists are taken directly from Sherpa’s email certification course (with parent company MECLABS) to help marketers write more effective email marketing campaigns.