MarketingSherpa’s free 30-Minute Marketer on Landing Page Optimization gives you 13 tactics to customize your landing pages and increase your conversion rates. The report is designed to be read over lunch and gives you only the most critical information for improving results.
If you’re running A/B tests, how do you determine what to test first, last? It’s not enough to run the right tests. You will get a higher ROI if you run them in the right order. This simple Excel-based tool will help you determine the ROI of your A/B test sequence.
Marketers make assumptions. Long-form copy doesn’t work. Call center employees should be measured by average call time. Try to sell any customer that comes your way. We interviewed Denis Mrkva, General Manager, HealthSpire, a startup within Aetna. He shared how he is challenging assumptions and achieving results. (No opt-in required)
In this report, we’ll show you why valid testing is so important, the three common validity threats to be aware of, why detective work is needed in most testing programs, and how personalization can make testing a challenge.
Learn how to use the web to experiment your way into a more profound understanding of your customers, and achieve sustainable competitive advantage. In this executive-level brief from the research company behind MarketingSherpa, you’ll learn how to maximize your digital investment by making the web more than just another channel.
For more than 20 years, MarketingSherpa has been researching the best way to optimize response in email messages. These six checklists are taken directly from Sherpa’s email certification course (with parent company MECLABS) to help marketers write more effective email marketing campaigns.
Based on 20 years of research, this guide provides you with tactical tools and detailed examples to assess and optimize your ad, email and website campaigns. It also provides a step-by-step process to support the experimentation and discovery of what works (and does not) for your prospects.
Watch, listen or read this free webinar replay where John Jordan, Executive Director of Digital Marketing for The Global Leadership Summit, and his colleagues worked together to implement a testing culture to guide their online and offline marketing efforts to increase revenue over a two-year period. No form fill-in necessary.