NextMark, Inc. a leading provider of direct marketing tools and resources, today published its fourth quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio.
Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services, said John Hood, its president.
When working with B-to-B databases for campaigns targeted to institutions—such as schools, hospitals and churches—marketers must be prepared to fix some gaps, tidy up some inaccuracies and work with their database marketing services firms to properly match records, notes the whitepaper, How Data Quality Issues Affect B-to-B Marketers and Modelers. Written by John F. Hood, president of MCH Inc., a compiler of business-to-institution databases and lists, the white paper details three key data challenges and solutions:
Are you looking for a well-educated, up-to-date, tech-smart market for your product or service? Look no further than public librarians. Librarians? Aren’t they women of a certain age with their hair in buns, wire-framed glasses perched on their noses and the ever-present index finger up against their lips shushing rowdy patrons? If that’s the image you have of librarians, you need to update your mental files. “These people are very well-versed in technology as well as information,” says Pat Billadeau, national accounts manager for MCH, a compiler of business-to-institution data. “They know all the new things.” Here, we give you a book’s worth of
By Irene Cherkassky You may be very active in your church. You may receive comfort and support from your local pastor. However, as a direct marketer, you may be missing the opportunity to meet the B-to-B needs of those very same religious professionals. The Needs of the Many There are an estimated 250,000 to 350,000 churches in the United States. The spending power of this market, however, depends largely on the size of the specific house of worship. According to Barbara Spaulding, president of Bush Company Inc., an Irvine, Calif.-based list management and brokerage firm specializing in the religious market, a very large
By Alicia Orr Suman Think of a school and of how many products and services it is involved in providing for students on a daily basis. Besides supplying classroom supplies and textbooks, schools need to feed the kids, administer basic health care, provide recreational activities and sometimes even clothe students (uniforms). A similar scenario applies to hospitals, day care centers, nursing homes, churches, police departments, libraries, museums and local government offices. This is the institutional market, and it's an often-overlooked segment of the business-to-business market, says Peter Long, president and CEO, MCH, a list compiler focused on the institutional market. In the current