MBS Insight

Social Media's Impact on Database Marketing, Part 2
November 11, 2010

To effectively market your business with online and social media data sources, you must pull all your customer data together. Combine your data instead of creating a new, separate silo of online-only data. 

Present Perfect
May 1, 2006

Some folks have a knack for gift giving. They just know the perfect gift for every special occasion, leaving you marveling at their great intuition and taste. However, while intuition may be good enough for some, Cleveland-based personalized gift retailer Things Remembered has taken gift giving closer to a science. What started as a key kiosk in a shopping mall parking lot has grown into a nationwide enterprise with approximately $300 million in sales, more than 650 retail locations and some 7 million active customers on file (another 8 million customers make up its customer archive). Specializing in personalized gifts for all occasions—everything from

Database Marketing On Track For Improved Response
November 1, 2004

By Hallie Mummert Multichannel marketing strategies, such as online ordering supported by in-store returns or e-mails sent before and after a direct mail drop, are proving to be powerful ways to encourage customers to interact with marketers in any way that best fits their needs. But successful multichannel marketing requires a thorough understanding of where your sales or leads originate so you can better allocate marketing resources. According to a March 2004 study by J.C. Williams Group (commissioned by DoubleClick and Abacus), some of the top challenges faced by multichannel marketers are measuring cross-channel influence and ensuring the integrity of integrated customer data. "Tracking