Mayo Clinic Health Letters

in Advertising
August 1, 2010

Plug the words "Mayo Clinic" into any search engine and thousands of news results pull up. Most of them concern medical breakthroughs, and all are dated within the past month.

Meredith Corp.
September 1, 2007

Since 1902, Meredith Corp., a Des Moines, Iowa-based publishing and broadcasting company, has focused on reader feedback when creating direct mail campaigns. This emphasis on keeping publication offerings and direct mail packages simple, based on reader surveys, has helped grow the company to include more than 15 home, family and personal development women’s magazines; 200 special interest publications; and 14 TV stations. With 2006 annual sales nearly $1.6 billion, Vice President of Consumer Marketing David Ball attributes the company’s success to a continued investment in direct marketing. “We feel our competitors have pulled back from direct marketing because of the costs, but [our] management

Mayo Clinic Publications
September 1, 2007

Mayo Clinic, a household name for consumers researching health and wellness information, strives to maximize brand reputation with its more than 900,000 paid publication subscribers. According to James Hale, director of consumer marketing, high brand name recognition, high-quality products and “a team of professionals dedicated to creating successful marketing programs” helped the company achieve about $30 million in product sales last year. The company’s two newsletters are Mayo Clinic Health Letter, which is aimed at a 60-plus age demographic, and Mayo Clinic Women’s Health Source, which is focused on the mature female market. Mayo Clinic Health Solutions also publishes a line of nearly 20 consumer