Airbnb, Priceline and Expedia are garnering more consumer attention than traditional hotel sites, and those travel marketers are
Since this wave of VR devices hit the market, pundits have been counting down the days until VR technology reaches widespread adoption among consumers.
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing?” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile recently launched "Virgin Mobile Live," a social newsroom that publishes content several times daily. Featuring new music, apps and Web memes, "Virgin Mobile Live" shares content across a host of social communities including Facebook, Buzzfeed, Twitter and Instagram. To date, the site is averaging more
Social prospecting is still young in marketing years. Finding the best way to reach qualified prospects requires trial-and-error testing. The basic rules are similar to other direct marketing methods: Give people a reason to connect and get as much access to communicate with them as you can. Instead of accumulating likes, follows and pluses that do little to grow your business, use the platforms to capture email addresses so you can connect with customers and prospects on a one-to-one basis.
Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period. Howe previously served as corporate VP of Microsoft's advertising business groups and worked in various executive positions at interactive company aQuantive, which was acquired by Microsoft for $6 billion in 2007.